Alessia Francia, auteur/autrice sur Partoo

Banks and insurance companies should use Messages – here’s why

You will probably know that Google encourages users to send messages through its tool Google Business Messages. Let’s see why banks and insurance companies would benefit from taking advantage of this new communication channel. Direct and practical for users, it’s a great opportunity for you to get closer to your clients, while differentiating yourself from […]

Bank & Insurance Home The basics of Google Business Profile

Locator Plus: our review of Google Store Locator

Google offers a free Store Locator solution called “Locator Plus“. The idea? Allow some companies to integrate a map to their website to facilitate the localisation of the points of sale. The intention is admirable, but Locator Plus quickly shows some limitations. We detail them here by giving our opinion on Google Store Locator. How […]

Home SEO trends

Local SEO: the decisive criteria of Google ranking

What are the criteria for local SEO ranking? Which method does Google use? What should you focus on to get to the first positions of the Local Pack in local search results? Here is a list of relevance criteria the search engine uses for local SEO. It is based on some public parameters shared by […]

Home The basics of Google Business Profile

Your business has to be on Apple Business Connect, here’s why

Apple just launched Business Connect, a new tool dedicated to the SEO of points of sale. Whether you’re an owner of a small company or a huge network, you can benefit from Apple Business Connect to reference your points of sale. All the relevant information about your establishment’s are then displayed on Apple Maps: customer reviews, […]

Home SEO trends

Google Business Profile: why track keyword searches?

The performance tracking of your Google Business Profile is evolving. Let’s see why it’s an opportunity. What changes? The calculation method is no longer the same: Google no longer distinguishes between different types of searches (discovery, direct, brand) and will soon stop to display these statistics. Instead, you will have access to much more precise […]

Home SEO trends The basics of Google Business Profile

Alessia Francia

Banks and insurance companies should use Messages – here’s why

Locator Plus: our review of Google Store Locator

Local SEO: the decisive criteria of Google ranking

Your business has to be on Apple Business Connect, here’s why

Google Business Profile: why track keyword searches?

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