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Google My Business changes its name to “Business Profile”

Google has just announced a rebranding of its Google My Business tool to, simply, “Business Profile”. Business profile: a generic term for a tool that has become universal Created in 2014, the objective of Google My Business was to convince a maximum number of businesses to retrieve and complete their listing in order to be […]

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Home SEO trends

Instagram: A new feature to highlight points of sale

Instagram is currently testing a new “Map Search” feature in Australia and New Zealand that will allow users to discover new businesses and places nearby via a map directly accessible from the application. What is Map Search? The “Map Search” feature will be accessible from the “Explore” tab on Instagram via a map icon. When […]

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Home SEO trends
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