Patricia, auteur/autrice sur Partoo

Our customer’s experience: Crédit Agricole Nord de France

We spoke to Benjamin Lopez, Head of Digital Marketing, who explained to us the importance of local SEO and e-reputation in increasing traffic to Credit Agricole’s 240 bank branches.

Google Business Profile features: how to use products, services and menus properly

For a few months, Google has been increasingly highlighting its new features which enable consumers to find out what is available at a point of sale. Although the “Menu” and “Services” features have been around for a while in France (visible on mobile), the beta “Products” feature only came out at the end of May […]

Home SEO trends

Online reputation: How to put brands back on track

It’s easy to feel forgotten and abandoned when you’re a customer who hasn’t received a brand response to your online review. Yet, many businesses don’t take the time to reply: a common but devastating error.

Home SEO trends

Google BERT: Google’s most important update in the past 5 years

Google recently blogged about an update to its BERT (Bidirectional Encoder Representations from Transformers) algorithm: the “biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search”, no less.

Home SEO trends

What ROI can you expect from working on drive-to-store with Google Business Profile?

You wish to improve your web-to-store conversion rate but don’t always have the internal resources to do so? How to measure your ROI? You will need to know all the KPIs to monitor to convince management to prioritise this work and allocate you some budget.

Home SEO trends

Will my Google Business Profile Reviews left during the crisis ever be published?

As indicated in one of our previous articles, certain features from Google My Business have been temporarily deactivated. That’s mainly the case for new reviews, which are no longer showing since the beginning of the epidemic. As per our clients’ experience, the last reviews to be published are those of March 20th 2020.

Home SEO trends

Fashion: 5 tips to improve your drive-to-store traffic with GMB

According to the 2017 Total Retail Survey, 52% of consumers buy ready-to-wear clothing online. Although this is the biggest sector in e-commerce, it is still crucial to bring customers (back) into store! Given the omnichannel trend, many brands are putting digital at the heart of their strategies and Google is often the main gateway to an […]

Home SEO trends

Health & Medical: 3 steps to improve your local SEO

A recent analysis shows that 50% of searches are no-click, and this trend is on the increase. Zero-click searches are where the answer is displayed at the top of Google’s results without the user having to click through to another website. These can include queries about a medical facility’s address or phone number. How does […]

By activity Health & Beauty Home

Pop-up stores and international expansions: what’s the best drive-to-store strategy?

Every ready-to-wear clothing brand is looking for new concepts to expand in France or abroad. One example is pop-up stores, which are booming. But what is the best practice for effective SEO that quickly drives traffic into store?

By activity Fashion Home

Patricia

Our customer’s experience: Crédit Agricole Nord de France

Google Business Profile features: how to use products, services and menus properly

Online reputation: How to put brands back on track

Google BERT: Google’s most important update in the past 5 years

What ROI can you expect from working on drive-to-store with Google Business Profile?

Will my Google Business Profile Reviews left during the crisis ever be published?

Fashion: 5 tips to improve your drive-to-store traffic with GMB

Health & Medical: 3 steps to improve your local SEO

Pop-up stores and international expansions: what’s the best drive-to-store strategy?

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