Fashion: 5 tips to improve your drive-to-store traffic with GMB
According to the 2017 Total Retail Survey, 52% of consumers buy ready-to-wear clothing online. Although this is the biggest sector in e-commerce, it is still crucial to bring customers (back) into store! Given the omnichannel trend, many brands are putting digital at the heart of their strategies and Google is often the main gateway to an […]
Health & Medical: 3 steps to improve your local SEO
A recent analysis shows that 50% of searches are no-click, and this trend is on the increase. Zero-click searches are where the answer is displayed at the top of Google’s results without the user having to click through to another website. These can include queries about a medical facility’s address or phone number. How does […]
Pop-up stores and international expansions: what’s the best drive-to-store strategy?
Every ready-to-wear clothing brand is looking for new concepts to expand in France or abroad. One example is pop-up stores, which are booming. But what is the best practice for effective SEO that quickly drives traffic into store?
Creating a new logo: Partoo / Localoo is changing its indentity!
The purpose of this article is to present the 6-step creative process we followed to create our new identity as a team. As a reminder, Partoo is a BtoB start up whose mission is to help establishments attract and retain customers using digital technology.