Discover the testimony of Benjamin Lopez, Head of Digital Marketing, who told us more about the importance of local referencing and e-reputation to increase traffic in their 240 bank branches.
Since the implementation of this project, the branches of the Crédit Agricole Nord de France Group have updated all of their information on a number of platforms (i.e: Google, Facebook, Waze…). Additionally, they have raised their average Google rating from 2.7/5 to 3.3/5. This has allowed them to improve the customer experience and to attract more traffic to their agencies.
Interview with Benjamin Lopez – Head of Digital Marketing
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