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What is “Keyword stuffing” and what impact does it have on my business?

To improve referencing of a listing, information provided must be as complete and up-to-date as possible. Certain information, such as the name of the establishment, has a particularly important impact on the referencing of the listing and has led to the development of so-called “fraudulent” optimisation practices. One of the most common is keyword stuffing. […]

The basics of Google Business Profile

Presence Management: Optimise your establishment’s local visibility

Did you know that 85% of internet users search for businesses on the internet before making a purchase? But that’s not all. Half of the searches made on Google are “discovery” searches. This means that they do not mention your brand name. For example, “sporting goods retailer in London”. To appear in these search results, […]

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Partoo acquires Pulp

Partoo acquires Pulp, the Click & Collect solution for restaurants, and asserts its ambition to be the European leader in retail digitalization After raising €15 million in 2021, we’ve made the decision to accelerate our development by acquiring Pulp. This startup is not only the leader in France in implementing the Click & Collect model, but it also […]

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Consumer study: People’s behaviour on online reviews

Customer reviews and overall e-reputation are now strategic issues for companies in all sectors. 70% of Internet users refer to online reviews before visiting an establishment because they want to be sure to make the best choice. To understand the behavior of Internet users regarding customer reviews and their interactions with local establishments, Partoo joined […]

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Will Google Maps replace Doctolib?

Google has long had big ambitions in the health sector. The Silicon Valley giant has unveiled more advances at their annual Google Health event. When people have questions about their well-being, they often turn to the Internet for answers. Google’s mission is to provide high quality information when it is needed. The COVID-19 pandemic has […]

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Brands: 5 reasons to launch a web-to-store strategy with your retailers

According to a Google study, 91% of consumers who have made a purchase in a shop have done an Internet search beforehand. Adopting a web-to-store strategy has therefore become essential for a brand that does not have its own sales outlet but works with a network of distributors. This strategy consists of generating more traffic […]

The basics of Google Business Profile

Justifications: a powerful way to differentiate yourself on Google

More than half of the time, local search results include justifications. They are text excerpts that appear in the Local Pack or on Google Maps and justify your visibility. 65% of Google searches do not generate a click. This means that in the case of a local search, 65% of Internet users stop at the […]

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Google Business Profile releases new attributes to help refugees from Ukraine

In response to the current turmoil in Ukraine and to help the millions of refugees, Google has taken a number of actions including the launch of a series of attributes on Google Business Profile. Google has launched new services for businesses to help Ukrainian refugees. Here is the list: Offering free products or services Distributing […]

Home Horeca

Google now showcases Local Guides’ expertise in reviews

Google Maps highlights the expertise of Local Guides based on their published reviews. On some reviews posted by Local Guides, you can now see “tags” highlighting the number of reviews shared on the same city or category. For example, in the screenshot below, the user has left a review on a shopping centre and we […]

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Q-Park chooses Partoo to improve the online visibility of their parking facilities across 7 European countries.

Q-Park is one of Europe’s leading parking providers, with more than 570,000 parking spaces in over 3,000 secure, clean, and well-managed parking facilities across seven Western European countries. Kristel Steegen, Business Process Manager at Q-Park, explains the need for a single solution to manage their Google Business Profiles with up-to-date information across all 7 countries: […]

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Google Posts are now available for hotels

Google Posts allow businesses to communicate local news, such as the launch of a new service, or upcoming events. Once published, this short message appears in your Google Business Profile and can be the gateway to attracting new customers. Why publish Google Posts? Google Posts have many benefits for businesses. They allow you to communicate […]

Home Horeca

Electric car charging stations land on Waze

Currently only available in the United States, electric charging stations are making their appearance on Waze. The GPS application has partnered with Volkswagen to launch this new feature. With electric vehicles increasing in popularity, it was obvious for Waze to align itself with its competitors and offer a location feature for charging stations. Electric car […]

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Messages: Take advantage of the Conversational Marketing trend

With 47% of consumers who are willing to make a purchase through chat platforms, businesses can no longer ignore the powerful Messages feature as a sales generating tool. To stay ahead, there is a need to exploit opportunities from the future of Conversational Marketing. Businesses of all sizes are beginning to appreciate messaging as a […]

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Google “Vicinity”: major local algorithm update

Google confirmed on December 16th on Twitter an important update of its local algorithm. It was launched between November 30th and December 8th and is now effective. This is the most important update to the local algorithm in five years and it concerns two SEO factors: the distance criterion and the use of keywords in […]

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Google Business Profile Review Barometer

With the arrival of more international clients, we have prepared a barometer dedicated to the analysis of Google reviews in 2021. We have built this barometer by analysing Partoo’s client’s online reviews, totalling 2 565 points of sale, using the Partoo solution in our international market. This corresponds to 650 000 reviews on Google Business […]

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King Jouet : Messaging represents 65% of purchase intention

Tuesday 30 November 2021 – Speech by Sandrine Landon, Head of CRM & Digital Communication, on the use of the new “Messages” product in 19 shops. We invite you to discover her testimony by reading the written transcript which can be found below. INTRODUCTION Sandrine Landon: “From 16 October to 20 November 2021, we equipped […]

Home Premium Content Specialty Stores Success case

Stellantis & You: Messaging represents 61% of buying intention

Tuesday, November 30, 2021 – Valérie Rzasnicki, Global Marketing & Digital Director, talks about the use of the new “Messages” product used in 183 car dealerships. A NEED TO REDUCE COSTS “The idea of developing messaging via Google Business Profile came to us because we realized that, through the Partoo platform, we were generating a […]

Automotive Home Premium Content Success case

Meta: New on Facebook Messenger, WhatsApp, and Instagram Direct

Meta, formerly Facebook, has announced the launch of several features to help establishments and independent businesses become more accessible to their customers. These new features focus on the group’s instant messaging tools: Facebook Messenger, Instagram Direct, and WhatsApp. Find local businesses more easily Several months ago, Mark Zuckerberg announced that he wants WhatsApp to become […]

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Google Maps Launches 4 New Features For Pleasurable Shopping

Google Maps is adding four new features that are dedicated to improving consumers’ local shopping experience, which can translate to more sales for businesses. Google has also published statistics relating to local shopping during the holiday season. Statistics detail the most popular times to visit stores and more! Here are the new features that will […]

Home SEO trends

Google My Business changes its name to “Business Profile”

Google has just announced a rebranding of its Google My Business tool to, simply, “Business Profile”. Business profile: a generic term for a tool that has become universal Created in 2014, the objective of Google My Business was to convince a maximum number of businesses to retrieve and complete their listing in order to be […]

Home SEO trends

Webinar | Store Locator: The missing ingredient to your online strategy

A Store Locator page accounts for at least 20% of a business’s website traffic. That’s one reason why a Store Locator should be a key element of a business’s local and national SEO strategy. In the webinar we defined the four pillars of a powerful Store Locator feature that is geared to convert internet users […]

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Instagram: A new feature to highlight points of sale

Instagram is currently testing a new “Map Search” feature in Australia and New Zealand that will allow users to discover new businesses and places nearby via a map directly accessible from the application. What is Map Search? The “Map Search” feature will be accessible from the “Explore” tab on Instagram via a map icon. When […]

Home SEO trends

Google Maps: ratings on food sector are now visible in Maps

The average rating of restaurants, bars, bakeries, etc. now appears directly on Google Maps. Google has chosen to make the ratings of businesses in the food categories even more prominent. Now they are displayed on the map, next to the name of the restaurant. Another illustration of the importance Google gives to reviews, the first […]

By activity Home Horeca

Google Business Profile : a new online ordering tab for restaurants

In the United States, an online ordering tab for restaurants is gradually appearing in the Google My Business dashboard of establishments. As we know, Google wants to make Google Search an interface as complete as possible so that Internet users can find all the services they need. In this logic, the search engine wants to […]

Home Horeca

Gas station pricing on Google Maps: Consumers can see who is the cheapest.

Consumers can now find which Gas station is the cheapest from Google Maps, with the prices being displayed for each station. Gas prices available on public government websites will be displayed on the Google My Business listing of each gas station. Consumers can now compare the prices between each gas station. This is a game […]

Automotive By activity Home

Partoo & Presence join forces to support the French Volkswagen network in managing its local reputation and improving the customer experience

Since 2018, Volkswagen France has been working with the teams at Partoo, the European leader in e-reputation support, on the importance of local e-reputation for its dealer network and on support in managing its reviews, particularly on Google My Business. In 2019, Volkswagen is taking a new step, seeking to better understand and analyze the […]

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How Generali Spain has improved the online visibility and the e-reputation of their agencies

As Guillermo Calderón, Head of Customer and Distributor Experience in Generali Spain and Laura Garbayo, Project Leader in Generali Spain, said they saw on Google My Business an opportunity to position at the top of search results their whole agencies network by creating a homogeneous Google listing that could be managed from a centralised and […]

Home Premium Content Success case

Google Business Profile guide: New Features and Trends

Are you aware of all Google My Business'(GMB) features? In today’s increasingly competitive environment, it is not enough to only update your basic contact information on Google. With conversational commerce becoming increasingly relevant, now is the time to make the most of GMB. In this guide you will learn about: Optimising your visibility using different […]

Premium Content White papers

Google Business Profile Guide: Creation and Validation of your listings

Want to know the essential Local SEO factors to appear higher on Google’s search results? Do you want to stay ahead of your competition with regards to local digital marketing? This short guide is the perfect resource to get started! In this guide, you will learn about: How distance, relevance and importance affects your Local […]

Home Premium Content White papers

Your personalised guide to optimising your GMB page

Looking for ways to get started on your new Google My Business (GMB) page? Need to improve your online visibility and Local SEO thanks to your GMB pages? Well this short guide is the perfect resource to get started! In this GMB basics guide, you will learn how to: Use the essential elements of your […]

Premium Content White papers

Webinar: Introduction to Google Business Profile

Google My Business(GMB) has become the most important tool in your Local SEO strategy and companies need to fully understand how to utilise it to drive more customers to their store. In this webinar, we covered: Introduction to GMB and its perks How to create and validate your listings How to optimise your listings to […]

Premium Content Webinar

Manage Facebook Messenger with Partoo!

Google, Apple, Facebook, Whatsapp and Instagram all have something in common. What is it? All these platforms have recently released their messaging solution for businesses. It seems obvious, considering that 90% of Internet users would contact businesses via messages rather than via a phone call. However, the incredible number of platforms make it difficult – […]

Premium Content Uncategorized

What is “Keyword stuffing” and what impact does it have on my business?

Presence Management: Optimise your establishment’s local visibility

Partoo acquires Pulp

Consumer study: People’s behaviour on online reviews

Will Google Maps replace Doctolib?

Brands: 5 reasons to launch a web-to-store strategy with your retailers

Justifications: a powerful way to differentiate yourself on Google

Google Business Profile releases new attributes to help refugees from Ukraine

Google now showcases Local Guides’ expertise in reviews

Q-Park chooses Partoo to improve the online visibility of their parking facilities across 7 European countries.￼

Google Posts are now available for hotels

Electric car charging stations land on Waze

Messages: Take advantage of the Conversational Marketing trend

Google “Vicinity”: major local algorithm update

Google Business Profile Review Barometer

King Jouet : Messaging represents 65% of purchase intention

Stellantis & You: Messaging represents 61% of buying intention

Meta: New on Facebook Messenger, WhatsApp, and Instagram Direct

Google Maps Launches 4 New Features For Pleasurable Shopping

Google My Business changes its name to “Business Profile”

Webinar | Store Locator: The missing ingredient to your online strategy

Instagram: A new feature to highlight points of sale

Google Maps: ratings on food sector are now visible in Maps

Google Business Profile : a new online ordering tab for restaurants

Gas station pricing on Google Maps: Consumers can see who is the cheapest.

Partoo & Presence join forces to support the French Volkswagen network in managing its local reputation and improving the customer experience

How Generali Spain has improved the online visibility and the e-reputation of their agencies

Google Business Profile guide: New Features and Trends

Google Business Profile Guide: Creation and Validation of your listings

Your personalised guide to optimising your GMB page

Webinar: Introduction to Google Business Profile

Manage Facebook Messenger with Partoo!

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Q-Park chooses Partoo to improve the online visibility of their parking facilities across 7 European countries.