Google Maps is adding four new features that are dedicated to improving consumers’ local shopping experience, which can translate to more sales for businesses.
Google has also published statistics relating to local shopping during the holiday season. Statistics detail the most popular times to visit stores and more!
Here are the new features that will be available on Google Maps worldwide:
1. Area Busyness
Customers can now see how busy a particular area is ahead of their trip, which will help them plan their schedules and avoid large crowds, should they prefer.
The new feature, called Area Busyness, combines live busyness trends from individual establishments close to each other, like shopping malls.
Steps to view Area Busyness:
- Open Google Maps and tap on an area to see how busy it is at different times of the day.
- Google Maps will show you how busy the area is in real-time, and how busy it’s estimated to be throughout the day.
European data shows that 7 December is the busiest day for Christmas shopping, unlike Cyber Monday in the USA.
2. Directory Tab
Google Maps is expanding the Directory tab globally on Android and iOS for all airports, malls, and transit stations.
The Directory tab shows you which stores are in a building, helping you to locate airport lounges, car rentals, parking lots, and more.
If you’re in a large shopping mall, for example, the Directory tab will display a list of stores, indicating opening hours, its star rating, and what floor each store is on.
Gone are the days of getting lost in a shopping mall, just trying to find a pair of socks for a Christmas gift!
3. Grocery Shopping
Google Maps piloted a feature earlier this year that allows customers to order groceries for pickup.
Google Maps is also expanding its grocery pickup feature, which lets users track their order status and then share with the store when they expect to arrive for collection without ever leaving the app.
The feature was first launched earlier this year and has expanded to over 2,000 stores across 30 US states.
Google estimates that people who use this feature typically wait less than five minutes for their order to be ready for pickup.
4. Helpful Informational About Restaurants
Google Maps now displays more information when customers look up local restaurants, which is all based on information provided by previous visitors.
When customers leave reviews they can now share details about the restaurant’s price ranges and whether they offer amenities such as outdoor seating, delivery, curbside pickup, and more!
The information provided in customer reviews will be shown in the restaurant’s main listing.
To discover more about the Google ordering tab for restaurants, here is the article.
Feel free to contact us to help you manage your online presence and boost your web-to-store strategy!
Article Source: Search Engine Journal