With the arrival of more international clients, we have prepared a barometer dedicated to the analysis of Google reviews in 2021. We have built this barometer by analysing Partoo’s client’s online reviews, totalling 2 565 points of sale, using the Partoo solution in our international market. This corresponds to 650 000 reviews on Google Business Profile in 2021.
Below are the highlights of our 2021 study: The relationship between businesses and Internet users regarding Google reviews.
- The number of reviews has increased by 26% from 2020
- The average review score is 4 out of 5 (increasing from 3.9 in 2020)
- Stores have averaged 253 reviews (up from 201 in 2020)
- Review response rate increased from 43% in 2020 to 45% in 2021
- Businesses now respond to review in 35 days, compared to 102 days in 2020
Google Business Profile reviews are one of the criteria to improve your local referencing and attract more customers. We would like to congratulate the companies mentioned in the barometer for the efforts they make every day to improve their e-reputation.
If you want to know more about our Review Management get in touch with us.
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