When a user searches for a business on Google, in 100% of cases their first contact point with the business will be its Google Business Profile listing.

You can try: search for “sportswear store in London” or “Sports Direct London” and you will see the result will always be a Google listing.

This is why it is paramount to optimise your Google listing in order to be found and to provide users with the information they need to choose you.

Google Services feature aims to enable you to do this: be found and get chosen by your potential clients.

We will tell you more about this hereafter.

What is the Google Business Profile Services feature?

The Services feature enables businesses to specify the list of the services they offer in their shop, on their listing.

You can choose from a list automatically suggested by Google or add customised services. You then have the possibility to associate a price and a description to your services.

What is the impact of the Services feature?

Go up in the search results

The first local SEO factor is the optimisation of your Google Business Profile. The more the listing is completed, optimised, and regularly updated, the higher it will appear in the search results. Your global positioning will then improve.

It is important to remember that Google’s objective is to always provide the users with the most appropriate result. Google gives more relevance to a listing which includes the services when the search is related to the services associated with your business. You will therefore go up in the searches that mention the services you propose.

Increase your conversion rate

65% of Google searches do not generate any click. For this type of search, users make a decision only by looking at the first information that appears on Google results page. Businesses are chosen directly from the Local Pack.

The services will appear as justifications in the Local Pack. This means that Google will show the user that you propose a certain service directly on the results page, giving them the information needed to choose you.

Hence, users will contact you more frequently than the competitors which did not provide this information.

How to add your services on Google Business Profile?

To add your services on your Google Business Profile, go to the information editing interface, click on “Services”, write the services you wish to add, and save. Repeat this action for all your services and all your businesses.

It is unfortunately not possible to update your services in more than one business at the same time directly on Google, but you can do it on Partoo!

Update your Services on Google Business Profile thanks to Partoo

Partoo enables businesses to manage their Services on one or more points of sale simultaneously and easily.

Do not wait anymore: start updating your services today, and provide your clients with the information they need to find and choose you!

Author: Andile

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