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Store Locator: Definition and guide to choosing a provider

Despite the emergence of Google Maps and Google Business Profile, more and more retailers are adding the creation or upgrade of their store locator to their omnichannel marketing strategy and budget. The store locator is a block on a brand’s website that lists all the points of sale, thanks to an interactive map. All the […]

Home SEO trends

Twitter offers new features for local businesses

Twitter is expanding its range of offerings for businesses with a new feature called Location Spotlight for business accounts. Now, local businesses can post details on their profile such as their business or shop location, contact details, opening hours and a way to contact them, including a phone number, link to send an SMS or […]

Home SEO trends

Google Multisearch – your image and text searches at the same time

Google Multisearch is the latest innovative search feature that allows you to search by image and then add text to that specific image search. According to Google, this feature allows users to “go beyond the search box and ask questions about what you see”. Google announced this new feature on its blog in April 2022, […]

Home SEO trends

UMA Group: “With Partoo we have been able to update information quickly and further optimise the entire strategy”.

The great team composed of Santiago Sánchez, E-commerce and CRM manager, Juliana Lopera, Digital Marketing Coordinator and Isabel Araque, Digital Marketing Analyst, opened their doors to us to share how the relationship with Partoo has developed and the impressive results. “Working with a tool like Partoo has been an ideal solution according to the needs […]

Home Premium Content Success case

What is “Keyword stuffing” and what impact does it have on my business?

To improve referencing of a listing, information provided must be as complete and up-to-date as possible. Certain information, such as the name of the establishment, has a particularly important impact on the referencing of the listing and has led to the development of so-called “fraudulent” optimisation practices. One of the most common is keyword stuffing. […]

The basics of Google Business Profile

Presence Management: Optimise your establishment’s local visibility

Did you know that 85% of internet users search for businesses on the internet before making a purchase? But that’s not all. Half of the searches made on Google are “discovery” searches. This means that they do not mention your brand name. For example, “sporting goods retailer in London”. To appear in these search results, […]

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Partoo acquires Pulp

Partoo acquires Pulp, the Click & Collect solution for restaurants, and asserts its ambition to be the European leader in retail digitalization After raising €15 million in 2021, we’ve made the decision to accelerate our development by acquiring Pulp. This startup is not only the leader in France in implementing the Click & Collect model, but it also […]

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Consumer study: People’s behaviour on online reviews

Customer reviews and overall e-reputation are now strategic issues for companies in all sectors. 70% of Internet users refer to online reviews before visiting an establishment because they want to be sure to make the best choice. To understand the behavior of Internet users regarding customer reviews and their interactions with local establishments, Partoo joined […]

Home Premium Content

Will Google Maps replace Doctolib?

Google has long had big ambitions in the health sector. The Silicon Valley giant has unveiled more advances at their annual Google Health event. When people have questions about their well-being, they often turn to the Internet for answers. Google’s mission is to provide high quality information when it is needed. The COVID-19 pandemic has […]

Health & Beauty Home

Brands: 5 reasons to launch a web-to-store strategy with your retailers

According to a Google study, 91% of consumers who have made a purchase in a shop have done an Internet search beforehand. Adopting a web-to-store strategy has therefore become essential for a brand that does not have its own sales outlet but works with a network of distributors. This strategy consists of generating more traffic […]

The basics of Google Business Profile

Google Business Profile releases new attributes to help refugees from Ukraine

In response to the current turmoil in Ukraine and to help the millions of refugees, Google has taken a number of actions including the launch of a series of attributes on Google Business Profile. Google has launched new services for businesses to help Ukrainian refugees. Here is the list: Offering free products or services Distributing […]

Home Horeca

Google now showcases Local Guides’ expertise in reviews

Google Maps highlights the expertise of Local Guides based on their published reviews. On some reviews posted by Local Guides, you can now see “tags” highlighting the number of reviews shared on the same city or category. For example, in the screenshot below, the user has left a review on a shopping centre and we […]

Home SEO trends

Home

Store Locator: Definition and guide to choosing a provider

Twitter offers new features for local businesses

Google Multisearch – your image and text searches at the same time

UMA Group: “With Partoo we have been able to update information quickly and further optimise the entire strategy”.

What is “Keyword stuffing” and what impact does it have on my business?

Presence Management: Optimise your establishment’s local visibility

Partoo acquires Pulp

Consumer study: People’s behaviour on online reviews

Will Google Maps replace Doctolib?

Brands: 5 reasons to launch a web-to-store strategy with your retailers

Google Business Profile releases new attributes to help refugees from Ukraine

Google now showcases Local Guides’ expertise in reviews

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