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The basics of Google Business Profile

What is “Keyword stuffing” and what impact does it have on my business?

To improve referencing of a listing, information provided must be as complete and up-to-date as possible. Certain information, such as the name of the establishment, has a particularly important impact on the referencing of the listing and has led to the development of so-called “fraudulent” optimisation practices. One of the most common is keyword stuffing. […]
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The basics of Google Business Profile

How to choose your categories and attributes on Google Business Profile

Categories  and attributes are used to describe your establishment and activities. They are essential for a higher ranking of your Google My Business (GMB) listings. 1# Select a main category The categories define under which query your store will appear in search results. The main category corresponds to your “location label”, i.e. the icon that […]
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Home SEO trends The basics of Google Business Profile

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