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The basics of Google Business Profile

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Banking and insurance: why add services to your business listing

Services are a recent and still underestimated Google Business Profile feature. They are available to all businesses and easy to configure, but very few points of sale take their time to add services to their listings.  However, giving up on the services is knowingly depriving oneself of a significant competitive advantage. In particular, for some […]

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Local SEO: the decisive criteria of Google ranking

What are the criteria for local SEO ranking? Which method does Google use? What should you focus on to get to the first positions of the Local Pack in local search results? Here is a list of relevance criteria the search engine uses for local SEO. It is based on some public parameters shared by […]

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Home The basics of Google Business Profile

Google Business Profile: why track keyword searches?

The performance tracking of your Google Business Profile is evolving. Let’s see why it’s an opportunity. What changes? The calculation method is no longer the same: Google no longer distinguishes between different types of searches (discovery, direct, brand) and will soon stop to display these statistics. Instead, you will have access to much more precise […]

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Home SEO trends The basics of Google Business Profile

Google Business Profile statistics: no more discovery searches

It’s almost gone unnoticed but… Google is changing the way it categorises the different types of searches that lead to your listings. The distinction between direct, discovery and branded searches no longer exists. This is a significant change when it comes to tracking the performance of your Google Business Profile. No need to panic, though! […]

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Home SEO trends The basics of Google Business Profile

The key to a successful rebranding

Rebranding can be a tricky issue, especially for networks. The idea is to save all potential changes (name, website, design, address, etc.) on the listings and not lose any important data. But how? What are the implications of rebranding, particularly in terms of local SEO? What works? And what doesn’t? Let us help you make […]

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Home The basics of Google Business Profile

Local SEO: how to improve your ranking

Are you exploiting the full potential of Google local searches? No? Its potential is huge! An optimised Local SEO is a gold mine for attracting new customers for your businesses.  TABLE OF CONTENTS How does Google determine the local ranking? How can you get your business up in Google search results? Optimise your Google Business […]

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Home SEO trends The basics of Google Business Profile

What is Google Local Pack and how can you improve your ranking?

Let’s keep talking about local SEO, but this time with a focus on Google Local Pack.  It’s one of the most efficient ways to be visible online, boost your web-to-store traffic, and get ahead of the competition.  How to get there and why is it important? You will find out in this article.  Contents What […]

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Home The basics of Google Business Profile

Google Business Profile: what’s with the spike in suspensions?

What’s going on with Google Business Profile? A few weeks ago, the number of suspended listings started skyrocketing. Many companies have been affected by this (so far) unexplained wave of sanctions. It is difficult to estimate the exact number of points of sale affected by this issue. Among Partoo customers alone, more than 150 listings […]

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Home The basics of Google Business Profile

Review management : definitions and e-reputation strategies

What is review management? Why is it necessary to include it in your local SEO strategy? How can you easily improve your reviews and your e-reputation? Here is all you need to know about online reviews management. What is review management? “Review management” is the way you collect, treat, and analyze your customers’ online reviews. […]

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Home SEO trends The basics of Google Business Profile

What is “Keyword stuffing” and what impact does it have on my business?

To improve referencing of a listing, information provided must be as complete and up-to-date as possible. Certain information, such as the name of the establishment, has a particularly important impact on the referencing of the listing and has led to the development of so-called “fraudulent” optimisation practices. One of the most common is keyword stuffing. […]

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The basics of Google Business Profile

Brands: 5 reasons to launch a web-to-store strategy with your retailers

According to a Google study, 91% of consumers who have made a purchase in a shop have done an Internet search beforehand.  Adopting a web-to-store strategy has therefore become essential for a brand that does not have its own sales outlet but works with a network of distributors. This strategy consists of generating more traffic […]

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The basics of Google Business Profile

Adding additional URLs to your Google Business Profile listings

Google My Business now gives local establishments the option of adding other URLs, in addition to their websites, to encourage users to perform certain actions via their listings. 1# Why provide additional URLs? Adding URLs can result in more interaction with your Google My Business listing by encouraging users to do the following: View a […]

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