SEO trends

Nowadays everyone uses Google Maps, whether it is to search for information about a business, to contact it or to get there. Since 17 February 2021, Google has gone even further by allowing Internet users to pay parking meters or public transport tickets directly from Google Maps with Google Pay! Limiting the risks of transmission […]

After many months of testing, Google My Business adds the option for local business owners to add information about the year their business opened. We will explain how to do this in this article! How is it displayed? As you can see in the image below, the history of the activity is shown immediately before […]

Google My Business users will soon be able to access a new statistic on their back-office, the distribution of views of their records on mobile vs desktop. How will this data be presented? The views of your records will be divided into four sources: Google Search – Desktop Google Search – Mobile Google Maps – […]

In April 2020, Google revolutionised the world of e-commerce by announcing the free distribution of products in Google Shopping results. This new approach, initially launched in the United States, is gradually being rolled out throughout the world. This is a major change for Google Shopping after eight years of pay-only service. For retailers, it simply […]

It is now clear that to survive and thrive, physical shops need to maximise their online visibility to be found and chosen by their potential customers. Moreover, the digital tools available to establishments have been greatly enriched, notably under the impetus of Google via the Google My Business tool. Among the most striking developments are […]