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Real Estate: Redefine your customer’s local experience thanks to Digital

This article tackles the topic of local SEO and addresses the Real Estate industry. It provides you with real life figures collected through our clients from this field. From digitalisation to the optimisation of your online visibility, we give you some tips and best practices to increase your online performances. I- Increase of online actions […]

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By activity Home Real Estate SEO trends

Why you need to be taking your E-reputation seriously

It is no secret that E-reputation forms a critical component of your digital marketing strategy. According to research from Igniyte, 93% of consumers say online reviews affect their buying decisions while 90% take the time to read online reviews before visiting a business. With these alarming statistics, you get an idea why word-of-mouth marketing is […]

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How NAP consistency can boost your Local Pack ranking

If you are a store owner or a retailer, ensuring consistent information across the web has become an indispensable step towards attracting visitors. The first step towards achieving this is to set up your listings on Google My Business (GMB). The GMB platform is an essential tool for local SEO and it is imperative that […]

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Home SEO trends

How to choose your categories and attributes on Google Business Profile

Categories  and attributes are used to describe your establishment and activities. They are essential for a higher ranking of your Google My Business (GMB) listings. 1# Select a main category The categories define under which query your store will appear in search results. The main category corresponds to your “location label”, i.e. the icon that […]

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Home SEO trends The basics of Google Business Profile

How to optimise your website to improve your Local SEO

Half of the searches on Google are local queries, so it is essential to have a high-performance, optimised showcase site.  Several means are possible to improve your local SEO. The most relevant is to create an efficient website and a Google My Business (GMB) listing. In this article, we will explore the best practices to […]

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SEO trends The basics of Google Business Profile

6 Essential Local SEO tips to gear up for the festive season

With lockdown restrictions easing and the festive season approaching soon, customers are soon going to be on the lookout for the most convenient stores for their shopping spree. In light of the covid-19 situation, there has been a shift in consumer behaviour with digital, and in particular local SEO, playing an increasingly important role in […]

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Covid-19 Home SEO trends

New Google Business Profile attributes: Measures to prevent the spread of Covid-19

1. What are these new attributes? At Partoo we have seen new attributes appear on Google My Business since the 9th of March 2020. These attributes allow points of sale to indicate the Covid prevention measures implemented locally ⚠️. For each attribute, local points of sale or service establishments can indicate whether they have implemented […]

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Covid-19 Home SEO trends

Podcast feature on the importance of Local SEO and online visibility

Our director of International Partnerships and Re-selling, Rahul Chauhan had the pleasure of appearing as a special guest on the Game of Growth podcast on the Truepush platform to share his views on the importance of a digital presence and online visibility in today’s environment.   You can listen to the entire episode here. In the […]

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Home SEO trends

Everything to know about Google’s Local Services Ads

Since 2017, Google has put in place new types of local ads for service-based businesses in the United States and Canada. Uniquely available in these two countries for the moment, this promising feature can allow you to promote your local business on Google and acquire more clients. Update 30/9/2020: Google seems to have put in […]

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Home SEO trends

Restaurants: enhance your customer’s local experience thanks to digital

This article tackles the topic of local SEO and addresses the Restaurant industry. It provides you with real life figures collected through our clients from this field. From the digitalization to the optimization of your online visibility, we give you some best practices on how to increase your online performances.  #1 Increase of online actions […]

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By activity Horeca SEO trends

Fashion industry: Redefine your customer’s local experience thanks to digital

This article tackles the topic of local SEO and addresses the fashion industry. It provides you with real life figures collected through our clients from this field. From the digitalization to the optimization of your online visibility, we give you some tips and best practices to increase your online performances.  #1 Increase of online actions […]

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By activity Fashion SEO trends

Specialty stores: enhance your customer’s experience thanks to digital

This article tackles the topic of local SEO and focuses on specialty stores. It provides you with real life figures collected through our clients from this field, such as BigMat, Truffaut or Mobalpa. From digitalization of the industry to the optimization of your online visibility, we give you some tips and best practices to increase […]

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By activity SEO trends Specialty Stores

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