Google Business Profile features: how to use products, services and menus properly
For a few months, Google has been increasingly highlighting its new features which enable consumers to find out what is available at a point of sale. Although the “Menu” and “Services” features have been around for a while in France (visible on mobile), the beta “Products” feature only came out at the end of May […]
Our customers experience: Leroy Merlin – When the stores take the lead
Here’s what Sophie Monard, Communication Manager for the Parisian stores of Leroy Merlin, explained about how easy it was for their stores managers to adopt a tool like Partoo in their stores. Their digital strategy is more and more present on their main business strategy and they really wanted to adopt a digital tool for […]
Google BERT: Google’s most important update in the past 5 years
Google recently blogged about an update to its BERT (Bidirectional Encoder Representations from Transformers) algorithm: the “biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search”, no less.
What ROI can you expect from working on drive-to-store with Google Business Profile?
You wish to improve your web-to-store conversion rate but don’t always have the internal resources to do so? How to measure your ROI? You will need to know all the KPIs to monitor to convince management to prioritise this work and allocate you some budget.
Google now offers Google Posts “Covid-19 Update”
As mentioned in our previous articles, it is essential to clearly communicate to Internet users the impact of Coronavirus on the activity of your establishments. The Google Posts functionality is one of the main tools made available by Google for this purpose. Since today March 25, Google My Business has made available to merchants and […]
Google Business Profile: indicate your establishment’s wheelchair accessibility
It has been a few years since Google allows companies to indicate whether they are accessible by wheelchair or not. However, it was not directly noticeable on the GMB pages. Thanks to the new “accessible places” functionality, Google enables businesses to indicate straight away their wheelchair accessibility. This setting was deployed in the UK, Australia, […]
Will my Google Business Profile Reviews left during the crisis ever be published?
As indicated in one of our previous articles, certain features from Google My Business have been temporarily deactivated. That’s mainly the case for new reviews, which are no longer showing since the beginning of the epidemic. As per our clients’ experience, the last reviews to be published are those of March 20th 2020.
Covid-19 : “Takeout”, “Pickup” and “Delivery”, new attributes on Google Business Profile
Why are there new attributes on Google My Business ? Due to the current situation with the Covid-19 pandemic, lots of businesses had to close their location. However, it doesn’t always mean that they are closing their entire business ! Indeed, some restaurants or stores have started to implement services such as “Delivery”, “click&collect”, “Takeout” […]
What is not working on Google My Business during the Covid-19 pandemic?
As many of you have already noticed, there is a number of limitations on Google My Business, such as blocked modifications, the impossibility to claim a business, the deactivation of new reviews, automatic “temporarily closed” signs, etc. The situation has been difficult all around the world. As such, our goal with this article is to […]