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How to work on drive-to-store with Google Business Profile

Looking to improve your drive-to-store traffic on google my business but don’t know where to start? Here, we explore the subject in detail.

Home SEO trends

Our customer’s experience: Crédit Agricole Nord de France

We spoke to Benjamin Lopez, Head of Digital Marketing, who explained to us the importance of local SEO and e-reputation in increasing traffic to Credit Agricole’s 240 bank branches.

Google Business Profile features: how to use products, services and menus properly

For a few months, Google has been increasingly highlighting its new features which enable consumers to find out what is available at a point of sale. Although the “Menu” and “Services” features have been around for a while in France (visible on mobile), the beta “Products” feature only came out at the end of May […]

Home SEO trends

Our customers experience: Leroy Merlin – When the stores take the lead

Here’s what Sophie Monard, Communication Manager for the Parisian stores of Leroy Merlin, explained about how easy it was for their stores managers to adopt a tool like Partoo in their stores. Their digital strategy is more and more present on their main business strategy and they really wanted to adopt a digital tool for […]

Home Premium Content Success case

Online reputation: How to put brands back on track

It’s easy to feel forgotten and abandoned when you’re a customer who hasn’t received a brand response to your online review. Yet, many businesses don’t take the time to reply: a common but devastating error.

Home SEO trends

Google BERT: Google’s most important update in the past 5 years

Google recently blogged about an update to its BERT (Bidirectional Encoder Representations from Transformers) algorithm: the “biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search”, no less.

Home SEO trends

What ROI can you expect from working on drive-to-store with Google Business Profile?

You wish to improve your web-to-store conversion rate but don’t always have the internal resources to do so? How to measure your ROI? You will need to know all the KPIs to monitor to convince management to prioritise this work and allocate you some budget.

Home SEO trends

Google now offers Google Posts “Covid-19 Update”

As mentioned in our previous articles, it is essential to clearly communicate to Internet users the impact of Coronavirus on the activity of your establishments. The Google Posts functionality is one of the main tools made available by Google for this purpose. Since today March 25, Google My Business has made available to merchants and […]

Covid-19 Home SEO trends

Google Business Profile: indicate your establishment’s wheelchair accessibility

It has been a few years since Google allows companies to indicate whether they are accessible by wheelchair or not. However, it was not directly noticeable on the GMB pages. Thanks to the new “accessible places” functionality, Google enables businesses to indicate straight away their wheelchair accessibility. This setting was deployed in the UK, Australia, […]

Home SEO trends

Will my Google Business Profile Reviews left during the crisis ever be published?

As indicated in one of our previous articles, certain features from Google My Business have been temporarily deactivated. That’s mainly the case for new reviews, which are no longer showing since the beginning of the epidemic. As per our clients’ experience, the last reviews to be published are those of March 20th 2020.

Home SEO trends

Covid-19 : “Takeout”, “Pickup” and “Delivery”, new attributes on Google Business Profile

Why are there new attributes on Google My Business ? Due to the current situation with the Covid-19 pandemic, lots of businesses had to close their location. However, it doesn’t always mean that they are closing their entire business ! Indeed, some restaurants or stores have started to implement services such as “Delivery”, “click&collect”, “Takeout” […]

Covid-19 Home SEO trends

What is not working on Google My Business during the Covid-19 pandemic?

As many of you have already noticed, there is a number of limitations on Google My Business, such as blocked modifications, the impossibility to claim a business, the deactivation of new reviews, automatic “temporarily closed” signs, etc. The situation has been difficult all around the world. As such, our goal with this article is to […]

Covid-19 Home SEO trends

How to work on drive-to-store with Google Business Profile

Our customer’s experience: Crédit Agricole Nord de France

Google Business Profile features: how to use products, services and menus properly

Our customers experience: Leroy Merlin – When the stores take the lead

Online reputation: How to put brands back on track

Google BERT: Google’s most important update in the past 5 years

What ROI can you expect from working on drive-to-store with Google Business Profile?

Google now offers Google Posts “Covid-19 Update”

Google Business Profile: indicate your establishment’s wheelchair accessibility

Will my Google Business Profile Reviews left during the crisis ever be published?

Covid-19 : “Takeout”, “Pickup” and “Delivery”, new attributes on Google Business Profile

What is not working on Google My Business during the Covid-19 pandemic?

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