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Locator Plus: our review of Google Store Locator

Google offers a free Store Locator solution called “Locator Plus“. The idea? Allow some companies to integrate a map to their website to facilitate the localisation of the points of sale. The intention is admirable, but Locator Plus quickly shows some limitations. We detail them here by giving our opinion on Google Store Locator. How […]

Home SEO trends

Local SEO: the decisive criteria of Google ranking

What are the criteria for local SEO ranking? Which method does Google use? What should you focus on to get to the first positions of the Local Pack in local search results? Here is a list of relevance criteria the search engine uses for local SEO. It is based on some public parameters shared by […]

Home The basics of Google Business Profile

Your business has to be on Apple Business Connect, here’s why

Apple just launched Business Connect, a new tool dedicated to the SEO of points of sale. Whether you’re an owner of a small company or a huge network, you can benefit from Apple Business Connect to reference your points of sale. All the relevant information about your establishment’s are then displayed on Apple Maps: customer reviews, […]

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Partoo Enters Into Strategic Partnership with Foodics

As a first of many partnerships to come in The Kingdom of Saudi Arabia, Foodics, the leading cloud-based restaurant management technology and payments platform in the MENA region has trusted Partoo to help their clients manage and increase their presence online in order to further grow their business. Thanks to this partnership offers the MENA Food […]

Press release

A word from our founder: 2023 memo

The idea of Partoo was born out of a conviction: that of the end of the website. In 2014 (the year Partoo was created), basic store information (addresses, hours, phone numbers, photos) could be accessed from platforms such as Google, Facebook, Apple, Waze, etc. Consequently, we had less need to visit their website. In 2016, […]

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How to easily measure the impact of local SEO

Getting into local SEO is easier said than done, especially on a large scale. Optimising the SEO of an entire network of retail outlets is a major challenge. However, it is important to get started. Google is a great channel for acquiring new customers. It is the cornerstone of any self-respecting web-to-store strategy. That said, […]

Home SEO trends

Google Business Profile: why track keyword searches?

The performance tracking of your Google Business Profile is evolving. Let’s see why it’s an opportunity. What changes? The calculation method is no longer the same: Google no longer distinguishes between different types of searches (discovery, direct, brand) and will soon stop to display these statistics. Instead, you will have access to much more precise […]

Home SEO trends The basics of Google Business Profile

Google Business Profile statistics: no more discovery searches

It’s almost gone unnoticed but… Google is changing the way it categorises the different types of searches that lead to your listings. The distinction between direct, discovery and branded searches no longer exists. This is a significant change when it comes to tracking the performance of your Google Business Profile. No need to panic, though! […]

Home SEO trends The basics of Google Business Profile

Checklist: 30 pieces of advice to ace it during the holidays

How can you get ready for the Christmas rush? How can you boost your sales with the help of a well-grounded web-to-store strategy? DOWNLOAD THE GUIDE Here is an early present: a list of 30 feasible best practices to put all the odds on your side. The guide’s program How to make the best out […]

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The key to a successful rebranding

Rebranding can be a tricky issue, especially for networks. The idea is to save all potential changes (name, website, design, address, etc.) on the listings and not lose any important data. But how? What are the implications of rebranding, particularly in terms of local SEO? What works? And what doesn’t? Let us help you make […]

Home The basics of Google Business Profile

Local SEO: how to improve your ranking

Are you exploiting the full potential of Google local searches? No? Its potential is huge! An optimised Local SEO is a gold mine for attracting new customers for your businesses. TABLE OF CONTENTS How does Google determine the local ranking? How can you get your business up in Google search results? Optimise your Google Business […]

Home SEO trends The basics of Google Business Profile

Manage your Instagram messages with Partoo

Nowadays, 90% of Internet users (source: Google) prefer to exchange with their favourite stores by message rather than by phone. Google, Messenger, Instagram, Whatsapp… the range of options is large. Conversational commerce is a huge opportunity, both to improve the customer experience and your conversion rate. Messages is the perfect tool to kill two birds with […]

Home Press release SEO trends

Locator Plus: our review of Google Store Locator

Local SEO: the decisive criteria of Google ranking

Your business has to be on Apple Business Connect, here’s why

Partoo Enters Into Strategic Partnership with Foodics

A word from our founder: 2023 memo

How to easily measure the impact of local SEO

Google Business Profile: why track keyword searches?

Google Business Profile statistics: no more discovery searches

Checklist: 30 pieces of advice to ace it during the holidays

The key to a successful rebranding

Local SEO: how to improve your ranking

Manage your Instagram messages with Partoo

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