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Checklist: 30 pieces of advice to ace it during the holidays

How can you get ready for the Christmas rush? How can you boost your sales with the help of a well-grounded web-to-store strategy? DOWNLOAD THE GUIDE Here is an early present: a list of 30 feasible best practices to put all the odds on your side. The guide’s program How to make the best out […]

The key to a successful rebranding

Rebranding can be a tricky issue, especially for networks. The idea is to save all potential changes (name, website, design, address, etc.) on the listings and not lose any important data. But how? What are the implications of rebranding, particularly in terms of local SEO? What works? And what doesn’t? Let us help you make […]

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Local SEO: how to improve your ranking

Are you exploiting the full potential of Google local searches? No? Its potential is huge! An optimised Local SEO is a gold mine for attracting new customers for your businesses. TABLE OF CONTENTS How does Google determine the local ranking? How can you get your business up in Google search results? Optimise your Google Business […]

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Manage your Instagram messages with Partoo

Nowadays, 90% of Internet users (source: Google) prefer to exchange with their favourite stores by message rather than by phone. Google, Messenger, Instagram, Whatsapp… the range of options is large. Conversational commerce is a huge opportunity, both to improve the customer experience and your conversion rate. Messages is the perfect tool to kill two birds with […]

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Google Business Profile: New features and trends

Do you know all the features of Google Business Profile (GBP)? In an increasingly competitive digital environment, it is no longer enough to update “basic” information on Google to promote your establishments. Google is constantly developing new features to help deliver the most accurate and precise information possible to Internet users. In order to assist […]

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Partoo’s vision stripped back: giving even more meaning to our activity

The end of the year might be approaching, yet it is not time to take stock of 2022. Let’s talk about our newly formalised vision and all that it implies. For us, our customers, the environment… and for all those who will work with Partoo in the future. Make way for our vision It is […]

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Havaianas partners with Partoo to improve the online visibility of their EMEA stores!

Established in Brazil, the global brand, Havaianas, is loved by consumers for its quality summer flip flops and trendy styles. Havaianas stores, pop-up stores, and outlet businesses can be found on every continent. Serena Andreotti, the Direct to Consumer Customer Experience (DTC CX) Manager for EMEA was eager to talk to us about the Havaianas […]

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Google Maps: 3 new features coming soon

New features (again) on Google Maps. Google has just announced 3 promising new features. “Live view”, “Neighborhood vibe” and “Immersive view” will be soon adde to the app’s extensive array of options. Much more than a simple GPS designed to manage daily trips, it has become essential for local businesses. Hence the importance of optimizing […]

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What is Google Local Pack and how can you improve your ranking?

Let’s keep talking about local SEO, but this time with a focus on Google Local Pack. It’s one of the most efficient ways to be visible online, boost your web-to-store traffic, and get ahead of the competition. How to get there and why is it important? You will find out in this article. Contents What […]

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The latest trends and news in local SEO

Every quarter, our colleagues at Moz scour the web and the social networks of local SEO pundits to keep up with the latest trends. At Partoo, we will also be sharing with you the latest and most interesting trends and news. What’s new in the third quarter of 2022? Keep reading to find out! 1 […]

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Google Business Profile: what’s with the spike in suspensions?

What’s going on with Google Business Profile? A few weeks ago, the number of suspended listings started skyrocketing. Many companies have been affected by this (so far) unexplained wave of sanctions. It is difficult to estimate the exact number of points of sale affected by this issue. Among Partoo customers alone, more than 150 listings […]

Home The basics of Google Business Profile

What is local SEO and how does it work?

How can you be more visible on Google and Maps? How can you get your business at the top of Google the search results and boost your conversion rate? One solution: get into local SEO. 46% of Google searches are about queries close to the user’s home. The potential is immense and many have already […]

Home SEO trends

Checklist: 30 pieces of advice to ace it during the holidays

The key to a successful rebranding

Local SEO: how to improve your ranking

Manage your Instagram messages with Partoo

Google Business Profile: New features and trends

Partoo’s vision stripped back: giving even more meaning to our activity

Havaianas partners with Partoo to improve the online visibility of their EMEA stores!￼

Google Maps: 3 new features coming soon

What is Google Local Pack and how can you improve your ranking?

The latest trends and news in local SEO

Google Business Profile: what’s with the spike in suspensions?

What is local SEO and how does it work?￼￼￼￼

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Havaianas partners with Partoo to improve the online visibility of their EMEA stores!

What is local SEO and how does it work?