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  • The basics of Google Business Profile

‘Social search’: a great opportunity for local businesses

Google has always been the best partner for local businesses. But the giant of search engines is not alone anymore: ‘social search’ is growing and social media are changing the way businesses are found online. To adapt to new consumers’ habits on social networks, platforms regularly launch new features. Very often, these are great opportunities […]

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Home SEO trends

Google Business Profile: what is the impact of using keywords in the business name on the ranking of listings?

Google’s rules for local SEO are at times mysterious. City, category, services… What are the keywords that will make your company stand out from its competitors? Which ones, on the contrary, will penalise your online visibility? Since the major “Vicinity” update of the local algorithm, these rules have changed a little. To better understand the […]

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Home SEO trends

Review management : definitions and e-reputation strategies

What is review management? Why is it necessary to include it in your local SEO strategy? How can you easily improve your reviews and your e-reputation? Here is all you need to know about online reviews management. What is review management? “Review management” is the way you collect, treat, and analyze your customers’ online reviews. […]

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Home SEO trends The basics of Google Business Profile

Partoo partners with Eco-Movement to optimise their charging stations’ visibility online

Partoo enters into a partnership with Eco-Movement to help charging station operators improve their online visibility. In a world that must evolve more quickly towards zero-carbon, sales of electric cars continue to rise despite the component shortages that remain disruptive to the automotive industry. Almost 3 million fully electric vehicles were sold worldwide from January […]

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Automotive Press release

Google launches new sustainability attributes for hotels

In response to the climate crisis, Google has launched a series of new attributes on hotels’ Google Business Profiles to help them highlight their green initiatives. In a recent study conducted by Google, 82% of people surveyed said that the degree of sustainability of a company influences their purchasing decision. So, in view of these […]

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Horeca Uncategorized

Shawarmer trusts Partoo to strengthen its brand’s e-reputation.

Shawarmer is a quick-service restaurant chain in the Kingdom of Saudi Arabia. True to the name, they specialise in the popular Middle Eastern shawarma sandwich. Their dishes can be found in 22 cities in the Kingdom of Saudi Arabia with over 150 locations. We recently met with Shawarmer’s Customer Care Manager, to find out how […]

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Home Success case

Post on Facebook from Partoo

Not only has Partoo integrated Facebook Messenger just recently, but also will it now allow its users to post on Facebook from its app! With Google Posts, Partoo users can now post their news simultaneously both on Facebook and Google for one or several establishments! Facebook: a must-have for physical companies  Facebook is no longer […]

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Premium Content

Store Locator: Definition and guide to choosing a provider

Despite the emergence of Google Maps and Google Business Profile, more and more retailers are adding the creation or upgrade of their store locator to their omnichannel marketing strategy and budget.  The store locator is a block on a brand’s website that lists all the points of sale, thanks to an interactive map. All the […]

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Home SEO trends

How to boost your restaurant’s visibility on Google?

Nowadays, it is essential to be present on Google if you want to make your restaurant shine on the Internet and to attract new customers. 90% of Internet searches are made on Google and half of these searches are local, it is exactly here that your clients look for you! It is not easy to […]

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Horeca

Twitter offers new features for local businesses

Twitter is expanding its range of offerings for businesses with a new feature called Location Spotlight for business accounts. Now, local businesses can post details on their profile such as their business or shop location, contact details, opening hours and a way to contact them, including a phone number, link to send an SMS or […]

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Home SEO trends

Interview Thibault Levi-Martin and Arnaud de Rohden

More than a month ago, Partoo acquired Pulp, the French leader in Click & Collect and a QR code payment specialist. Find all the details of this acquisition in our press release. Thibault Levi-Martin, CEO of Partoo and Arnaud de Rohden, CEO of Pulp, talk about this alliance and their ambitions in the interview below. […]

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Uncategorized

Google Multisearch – your image and text searches at the same time

Google Multisearch is the latest innovative search feature that allows you to search by image and then add text to that specific image search. According to Google, this feature allows users to “go beyond the search box and ask questions about what you see”. Google announced this new feature on its blog in April 2022, […]

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Home SEO trends

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