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Google “Vicinity”: major local algorithm update

Google confirmed on December 16th on Twitter an important update of its local algorithm. It was launched between November 30th and December 8th and is now effective. This is the most important update to the local algorithm in five years and it concerns two SEO factors: the distance criterion and the use of keywords in […]

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Home SEO trends SMBs

Google Business Profile Review Barometer

With the arrival of more international clients, we have prepared a barometer dedicated to the analysis of Google reviews in 2021. We have built this barometer by analysing Partoo’s client’s online reviews, totalling 2 565 points of sale, using the Partoo solution in our international market. This corresponds to 650 000 reviews on Google Business […]

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Barometer Premium Content

Interact easily with your customers thanks to Messages!

Today, a business must offer the best possible experience to its prospects and customers in order to be chosen among the different choices available to them on the Internet. When you know that today, 75% of consumers prefer to exchange messages with a business rather than calling it, you quickly understand how essential messages are […]

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King Jouet : Messaging represents 65% of purchase intention

Tuesday 30 November 2021 – Speech by Sandrine Landon, Head of CRM & Digital Communication, on the use of the new “Messages” product in 19 shops. We invite you to discover her testimony by reading the written transcript which can be found below. INTRODUCTION Sandrine Landon: “From 16 October to 20 November 2021, we equipped […]

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Home Premium Content Specialty Stores Success case

Stellantis & You: Messaging represents 61% of buying intention

Tuesday, November 30, 2021 – Valérie Rzasnicki, Global Marketing & Digital Director, talks about the use of the new “Messages” product used in 183 car dealerships. A NEED TO REDUCE COSTS “The idea of developing messaging via Google Business Profile came to us because we realized that, through the Partoo platform, we were generating a […]

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Automotive Home Premium Content Success case

Meta: New on Facebook Messenger, WhatsApp, and Instagram Direct

Meta, formerly Facebook, has announced the launch of several features to help establishments and independent businesses become more accessible to their customers. These new features focus on the group’s instant messaging tools: Facebook Messenger, Instagram Direct, and WhatsApp. Find local businesses more easily Several months ago, Mark Zuckerberg announced that he wants WhatsApp to become […]

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Home SEO trends

Google Maps Launches 4 New Features For Pleasurable Shopping

Google Maps is adding four new features that are dedicated to improving consumers’ local shopping experience, which can translate to more sales for businesses. Google has also published statistics relating to local shopping during the holiday season. Statistics detail the most popular times to visit stores and more! Here are the new features that will […]

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Home SEO trends

Google My Business changes its name to “Business Profile”

Google has just announced a rebranding of its Google My Business tool to, simply, “Business Profile”. Business profile: a generic term for a tool that has become universal Created in 2014, the objective of Google My Business was to convince a maximum number of businesses to retrieve and complete their listing in order to be […]

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Home SEO trends

Webinar | Store Locator: The missing ingredient to your online strategy

A Store Locator page accounts for at least 20% of a business’s website traffic. That’s one reason why a Store Locator should be a key element of a business’s local and national SEO strategy. In the webinar we defined the four pillars of a powerful Store Locator feature that is geared to convert internet users […]

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Home Premium Content Webinar

Instagram: A new feature to highlight points of sale

Instagram is currently testing a new “Map Search” feature in Australia and New Zealand that will allow users to discover new businesses and places nearby via a map directly accessible from the application. What is Map Search? The “Map Search” feature will be accessible from the “Explore” tab on Instagram via a map icon. When […]

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Home SEO trends

Google Maps: ratings on food sector are now visible in Maps

The average rating of restaurants, bars, bakeries, etc. now appears directly on Google Maps.  Google has chosen to make the ratings of businesses in the food categories even more prominent. Now they are displayed on the map, next to the name of the restaurant. Another illustration of the importance Google gives to reviews, the first […]

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By activity Home Horeca

Google Business Profile : when recycling invites itself in the attributes

Google Business Profile sees green and offers an online visibility boost to businesses that practice recycling and want to use it as an argument to attract new customers.  Google Business Profile attributes allow stores to more accurately tell users and the search engine about the products and services they offer. Google often adds new ones. […]

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Home SEO trends

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