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UMA Group: “With Partoo we have been able to update information quickly and further optimise the entire strategy”.

The great team composed of Santiago Sánchez, E-commerce and CRM manager, Juliana Lopera, Digital Marketing Coordinator and Isabel Araque, Digital Marketing Analyst, opened their doors to us to share how the relationship with Partoo has developed and the impressive results. “Working with a tool like Partoo has been an ideal solution according to the needs […]

Partoo Privacy & Cookies Policy

(Effective Date: May 15, 2022) This Partoo Privacy & Cookies Policy (this “Privacy Policy”) explains how your personal information is collected, used and disclosed by Partoo SaS,. and the Partoo affiliates listed in the “Data Controllers and Contacting Us” section below (“Partoo”, “us”, or “we”) and how we collect information through the use of cookies […]

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What is “Keyword stuffing” and what impact does it have on my business?

To improve referencing of a listing, information provided must be as complete and up-to-date as possible. Certain information, such as the name of the establishment, has a particularly important impact on the referencing of the listing and has led to the development of so-called “fraudulent” optimisation practices. One of the most common is keyword stuffing. […]

The basics of Google Business Profile

Manage Facebook Messenger with Partoo!

Google, Apple, Facebook, Whatsapp and Instagram all have something in common. What is it? All these platforms have recently released their messaging solution for businesses. It seems obvious, considering that 90% of Internet users would contact businesses via messages rather than via a phone call. However, the incredible number of platforms make it difficult – […]

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Presence Management: Optimise your establishment’s local visibility

Did you know that 85% of internet users search for businesses on the internet before making a purchase? But that’s not all. Half of the searches made on Google are “discovery” searches. This means that they do not mention your brand name. For example, “sporting goods retailer in London”. To appear in these search results, […]

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Partoo acquires Pulp

Partoo acquires Pulp, the Click & Collect solution for restaurants, and asserts its ambition to be the European leader in retail digitalization After raising €15 million in 2021, we’ve made the decision to accelerate our development by acquiring Pulp. This startup is not only the leader in France in implementing the Click & Collect model, but it also […]

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Consumer study: People’s behaviour on online reviews

Customer reviews and overall e-reputation are now strategic issues for companies in all sectors. 70% of Internet users refer to online reviews before visiting an establishment because they want to be sure to make the best choice. To understand the behavior of Internet users regarding customer reviews and their interactions with local establishments, Partoo joined […]

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Will Google Maps replace Doctolib?

Google has long had big ambitions in the health sector. The Silicon Valley giant has unveiled more advances at their annual Google Health event. When people have questions about their well-being, they often turn to the Internet for answers. Google’s mission is to provide high quality information when it is needed. The COVID-19 pandemic has […]

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Brands: 5 reasons to launch a web-to-store strategy with your retailers

According to a Google study, 91% of consumers who have made a purchase in a shop have done an Internet search beforehand. Adopting a web-to-store strategy has therefore become essential for a brand that does not have its own sales outlet but works with a network of distributors. This strategy consists of generating more traffic […]

The basics of Google Business Profile

Justifications: a powerful way to differentiate yourself on Google

More than half of the time, local search results include justifications. They are text excerpts that appear in the Local Pack or on Google Maps and justify your visibility. 65% of Google searches do not generate a click. This means that in the case of a local search, 65% of Internet users stop at the […]

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Google Business Profile releases new attributes to help refugees from Ukraine

In response to the current turmoil in Ukraine and to help the millions of refugees, Google has taken a number of actions including the launch of a series of attributes on Google Business Profile. Google has launched new services for businesses to help Ukrainian refugees. Here is the list: Offering free products or services Distributing […]

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Google now showcases Local Guides’ expertise in reviews

Google Maps highlights the expertise of Local Guides based on their published reviews. On some reviews posted by Local Guides, you can now see “tags” highlighting the number of reviews shared on the same city or category. For example, in the screenshot below, the user has left a review on a shopping centre and we […]

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UMA Group: “With Partoo we have been able to update information quickly and further optimise the entire strategy”.

Partoo Privacy & Cookies Policy

What is “Keyword stuffing” and what impact does it have on my business?

Manage Facebook Messenger with Partoo!

Presence Management: Optimise your establishment’s local visibility

Partoo acquires Pulp

Consumer study: People’s behaviour on online reviews

Will Google Maps replace Doctolib?

Brands: 5 reasons to launch a web-to-store strategy with your retailers

Justifications: a powerful way to differentiate yourself on Google

Google Business Profile releases new attributes to help refugees from Ukraine

Google now showcases Local Guides’ expertise in reviews

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