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Q-Park chooses Partoo to improve the online visibility of their parking facilities across 7 European countries.

Q-Park is one of Europe’s leading parking providers, with more than 570,000 parking spaces in over 3,000 secure, clean, and well-managed parking facilities across seven Western European countries. Kristel Steegen, Business Process Manager at Q-Park, explains the need for a single solution to manage their Google Business Profiles with up-to-date information across all 7 countries: […]

Google Posts are now available for hotels

Google Posts allow businesses to communicate local news, such as the launch of a new service, or upcoming events. Once published, this short message appears in your Google Business Profile and can be the gateway to attracting new customers. Why publish Google Posts? Google Posts have many benefits for businesses. They allow you to communicate […]

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Electric car charging stations land on Waze

Currently only available in the United States, electric charging stations are making their appearance on Waze. The GPS application has partnered with Volkswagen to launch this new feature. With electric vehicles increasing in popularity, it was obvious for Waze to align itself with its competitors and offer a location feature for charging stations. Electric car […]

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Messages: Take advantage of the Conversational Marketing trend

With 47% of consumers who are willing to make a purchase through chat platforms, businesses can no longer ignore the powerful Messages feature as a sales generating tool. To stay ahead, there is a need to exploit opportunities from the future of Conversational Marketing. Businesses of all sizes are beginning to appreciate messaging as a […]

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Google “Vicinity”: major local algorithm update

Google confirmed on December 16th on Twitter an important update of its local algorithm. It was launched between November 30th and December 8th and is now effective. This is the most important update to the local algorithm in five years and it concerns two SEO factors: the distance criterion and the use of keywords in […]

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Google Business Profile Review Barometer

With the arrival of more international clients, we have prepared a barometer dedicated to the analysis of Google reviews in 2021. We have built this barometer by analysing Partoo’s client’s online reviews, totalling 2 565 points of sale, using the Partoo solution in our international market. This corresponds to 650 000 reviews on Google Business […]

Barometer Premium Content

Interact easily with your customers thanks to Messages!

Today, a business must offer the best possible experience to its prospects and customers in order to be chosen among the different choices available to them on the Internet. When you know that today, 75% of consumers prefer to exchange messages with a business rather than calling it, you quickly understand how essential messages are […]

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King Jouet : Messaging represents 65% of purchase intention

Tuesday 30 November 2021 – Speech by Sandrine Landon, Head of CRM & Digital Communication, on the use of the new “Messages” product in 19 shops. We invite you to discover her testimony by reading the written transcript which can be found below. INTRODUCTION Sandrine Landon: “From 16 October to 20 November 2021, we equipped […]

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Stellantis & You: Messaging represents 61% of buying intention

Tuesday, November 30, 2021 – Valérie Rzasnicki, Global Marketing & Digital Director, talks about the use of the new “Messages” product used in 183 car dealerships. A NEED TO REDUCE COSTS “The idea of developing messaging via Google Business Profile came to us because we realized that, through the Partoo platform, we were generating a […]

Automotive Home Premium Content Success case

Meta: New on Facebook Messenger, WhatsApp, and Instagram Direct

Meta, formerly Facebook, has announced the launch of several features to help establishments and independent businesses become more accessible to their customers. These new features focus on the group’s instant messaging tools: Facebook Messenger, Instagram Direct, and WhatsApp. Find local businesses more easily Several months ago, Mark Zuckerberg announced that he wants WhatsApp to become […]

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Google Maps Launches 4 New Features For Pleasurable Shopping

Google Maps is adding four new features that are dedicated to improving consumers’ local shopping experience, which can translate to more sales for businesses. Google has also published statistics relating to local shopping during the holiday season. Statistics detail the most popular times to visit stores and more! Here are the new features that will […]

Home SEO trends

Google My Business changes its name to “Business Profile”

Google has just announced a rebranding of its Google My Business tool to, simply, “Business Profile”. Business profile: a generic term for a tool that has become universal Created in 2014, the objective of Google My Business was to convince a maximum number of businesses to retrieve and complete their listing in order to be […]

Home SEO trends

Q-Park chooses Partoo to improve the online visibility of their parking facilities across 7 European countries.￼

Google Posts are now available for hotels

Electric car charging stations land on Waze

Messages: Take advantage of the Conversational Marketing trend

Google “Vicinity”: major local algorithm update

Google Business Profile Review Barometer

Interact easily with your customers thanks to Messages!

King Jouet : Messaging represents 65% of purchase intention

Stellantis & You: Messaging represents 61% of buying intention

Meta: New on Facebook Messenger, WhatsApp, and Instagram Direct

Google Maps Launches 4 New Features For Pleasurable Shopping

Google My Business changes its name to “Business Profile”

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Q-Park chooses Partoo to improve the online visibility of their parking facilities across 7 European countries.