Google Business Profile features: how to use products, services and menus properly
For a few months, Google has been increasingly highlighting its new features which enable consumers to find out what is available at a point of sale. Although the “Menu” and “Services” features have been around for a while in France (visible on mobile), the beta “Products” feature only came out at the end of May […]
What ROI can you expect from working on drive-to-store with Google Business Profile?
You wish to improve your web-to-store conversion rate but don’t always have the internal resources to do so? How to measure your ROI? You will need to know all the KPIs to monitor to convince management to prioritise this work and allocate you some budget.