Archives of SEO optimization

Banking and insurance: why add services to your business listing

Services are a recent and still underestimated Google Business Profile feature. They are available to all businesses and easy to configure, but very few points of sale take their time to add services to their listings. However, giving up on the services is knowingly depriving oneself of a significant competitive advantage. In particular, for some […]

Bank & Insurance Home The basics of Google Business Profile

Locator Plus: our review of Google Store Locator

Google offers a free Store Locator solution called “Locator Plus“. The idea? Allow some companies to integrate a map to their website to facilitate the localisation of the points of sale. The intention is admirable, but Locator Plus quickly shows some limitations. We detail them here by giving our opinion on Google Store Locator. How […]

Home SEO trends

Local SEO: the decisive criteria of Google ranking

What are the criteria for local SEO ranking? Which method does Google use? What should you focus on to get to the first positions of the Local Pack in local search results? Here is a list of relevance criteria the search engine uses for local SEO. It is based on some public parameters shared by […]

Home The basics of Google Business Profile

The key to a successful rebranding

Rebranding can be a tricky issue, especially for networks. The idea is to save all potential changes (name, website, design, address, etc.) on the listings and not lose any important data. But how? What are the implications of rebranding, particularly in terms of local SEO? What works? And what doesn’t? Let us help you make […]

Home The basics of Google Business Profile

Health & Medical: 3 steps to improve your local SEO

A recent analysis shows that 50% of searches are no-click, and this trend is on the increase. Zero-click searches are where the answer is displayed at the top of Google’s results without the user having to click through to another website. These can include queries about a medical facility’s address or phone number. How does […]

By activity Health & Beauty Home

Pop-up stores and international expansions: what’s the best drive-to-store strategy?

Every ready-to-wear clothing brand is looking for new concepts to expand in France or abroad. One example is pop-up stores, which are booming. But what is the best practice for effective SEO that quickly drives traffic into store?

By activity Fashion Home

#SEO optimization

Banking and insurance: why add services to your business listing

Locator Plus: our review of Google Store Locator

Local SEO: the decisive criteria of Google ranking

The key to a successful rebranding

Health & Medical: 3 steps to improve your local SEO

Pop-up stores and international expansions: what’s the best drive-to-store strategy?

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