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  • The basics of Google Business Profile

Why are my Google Business Profile stats dropping?

February 20th was the beginning of the new Google Business Profile statistics. Since then, many brands and businesses have noticed that their statistics have decreased across all available KPIs: Searches, Views and Interactions. We’ll tell you why. Why has the number of searches on my Google listing decreased? How did it work until now? Views […]

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Home SEO trends The basics of Google Business Profile

Locator Plus: our review of Google Store Locator

Google offers a free Store Locator solution called “Locator Plus“. The idea? Allow some companies to integrate a map to their website to facilitate the localisation of the points of sale.  The intention is admirable, but Locator Plus quickly shows some limitations. We detail them here by giving our opinion on Google Store Locator. How […]

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Home SEO trends

Review management : definitions and e-reputation strategies

What is review management? Why is it necessary to include it in your local SEO strategy? How can you easily improve your reviews and your e-reputation? Here is all you need to know about online reviews management. What is review management? “Review management” is the way you collect, treat, and analyze your customers’ online reviews. […]

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Home SEO trends The basics of Google Business Profile

How to improve your web-to-store conversion rate with Google Business Profile

Internet users’ habits have changed in two ways. First is how they get their information: to find out everything they want to know about an outlet (address, opening hours, website, etc.), they now use third-party sites like Google, Facebook and Waze. The second is how they search: according to Moz, just 20% of them use […]

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Home SEO trends

How to work on drive-to-store with Google Business Profile

Looking to improve your drive-to-store traffic on google my business but don’t know where to start? Here, we explore the subject in detail.

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Home SEO trends

Online reputation: How to put brands back on track

It’s easy to feel forgotten and abandoned when you’re a customer who hasn’t received a brand response to your online review. Yet, many businesses don’t take the time to reply: a common but devastating error.

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Home SEO trends
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