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Google My Business now gives local establishments the option of adding other URLs, in addition to their websites, to encourage users to perform certain actions via their listings.
Adding URLs can result in more interaction with your Google My Business listing by encouraging users to do the following:
Disclaimer: some links from third-party services (LaFourchette, for example) are automatically displayed on the Google My Business listings and it is not possible to manage them from the Google back office. If a listing contains a URL registered by the listing’s owner as well as another URL from a third-party vendor, however, the owner’s URL will appear first, thus limiting any business the third-party vendor might get from the listing.
The URL fields available depend primarily on the establishment’s main category.
The following is an overview of the various possibilities:
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