News & Trends
News & Trends
Comparison sites, providers… What Google’s new search layout means for you
Google updated the appearance of its search results page in Europe on 8 September 2026…
News & Trends
Google brings back messaging on business listings — this time with an AI agent
With little fanfare, Google has quietly reintroduced a native messaging button on Google Business Profile…
News & Trends
Google finally sets out the rules for GEO with its new official guide
The documentation local businesses have been waiting for is here! On 15 May 2026, Google…
News & Trends
Google I/O 2026: search agents are taking over!
Tuesday 19 May 2026 marked the long-awaited annual Google conference: Google I/O. After quietly weaving…
Reputation
Voice of customer: the 3 pivotal trends for 2026
The Voice of Customer (VoC) has long been used to measure certain KPIs: a quarterly…
News & Trends
Will AI Overviews permanently replace the classic Local Pack?
Something has been happening Stateside: the traditional local pack, which has been governing local SEO…
News & Trends
Google Reviews Instability: What You Need to Know About Recent Disappearances
Since February 2026, many businesses have noticed a sudden drop in the review count on…
News & Trends
ChatGPT Atlas: a perilous or promising business lever?
On 21 October 2025, the US company OpenAI officially launched its ChatGPT Atlas web browser….
News & Trends
Google Ask Maps: the new AI-based feature replacing Q&A
On 3 November, 2025, Google Maps began to replace the Q&A section with Ask Maps,…
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