Archives of White papers

Checklist: 30 pieces of advice to ace it during the holidays

How can you get ready for the Christmas rush? How can you boost your sales with the help of a well-grounded web-to-store strategy? DOWNLOAD THE GUIDE Here is an early present: a list of 30 feasible best practices to put all the odds on your side. The guide’s program How to make the best out […]

Google Business Profile: New features and trends

Do you know all the features of Google Business Profile (GBP)? In an increasingly competitive digital environment, it is no longer enough to update “basic” information on Google to promote your establishments. Google is constantly developing new features to help deliver the most accurate and precise information possible to Internet users. In order to assist […]

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Messages: Take advantage of the Conversational Marketing trend

With 47% of consumers who are willing to make a purchase through chat platforms, businesses can no longer ignore the powerful Messages feature as a sales generating tool. To stay ahead, there is a need to exploit opportunities from the future of Conversational Marketing. Businesses of all sizes are beginning to appreciate messaging as a […]

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Interview – Lengow: How to set up a Web-to-Store strategy on Google Shopping

On the occasion of the release of our new guide “How to set up a Web-to-Store strategy on Google Shopping?” written in collaboration with our friends at Lengow, we are very pleased to interview their CMO, Frédéric Clément. In this interview, Frédéric talks about the importance of the Google Shopping channel, the steps to set […]

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Google Business Profile guide: New Features and Trends

Are you aware of all Google My Business'(GMB) features? In today’s increasingly competitive environment, it is not enough to only update your basic contact information on Google. With conversational commerce becoming increasingly relevant, now is the time to make the most of GMB. In this guide you will learn about: Optimising your visibility using different […]

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Google Business Profile Guide: Creation and Validation of your listings

Want to know the essential Local SEO factors to appear higher on Google’s search results? Do you want to stay ahead of your competition with regards to local digital marketing? This short guide is the perfect resource to get started! In this guide, you will learn about: How distance, relevance and importance affects your Local […]

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Your personalised guide to optimising your GMB page

Looking for ways to get started on your new Google My Business (GMB) page? Need to improve your online visibility and Local SEO thanks to your GMB pages? Well this short guide is the perfect resource to get started! In this GMB basics guide, you will learn how to: Use the essential elements of your […]

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The full checklist to succeed in your web-to-store projects

You’ve defined your web-to-store conversion challenges. Are you now thinking about optimizing your local businesses’ online visibility and reputation? ?? Then, this checklist is made for you ! Find 39 essential points to add to your digital strategy for long-term success. In this document, learn how to: Manage your store-locator and information for each of […]

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White papers

Checklist: 30 pieces of advice to ace it during the holidays

Google Business Profile: New features and trends

Messages: Take advantage of the Conversational Marketing trend

Interview – Lengow: How to set up a Web-to-Store strategy on Google Shopping

Google Business Profile guide: New Features and Trends

Google Business Profile Guide: Creation and Validation of your listings

Your personalised guide to optimising your GMB page

The full checklist to succeed in your web-to-store projects

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