When is the ideal moment to ask for customer reviews?

the Right moment to ask review

When should you ask your customers to leave a positive review? Immediately after their visit? A few hours, days or weeks later? Instinctively, the first option seems to be the right one. But is this really the case? A recent study conducted by the Universities of Nevada and Arizona State analyses the impact of the timing of the request on the likelihood of a customer leaving a review.

What is the best timeframe?

The researchers tested 4 timeframes for their research: the next day, five and nine days later, and 2 weeks later. Here are the results:

After 24 hours: 6% left a review
After 5 days: 3% 
After 9 days: 3%
After 14 days: 2% 

Logically, the percentage of reviews left declines over time. However, it is worth sending a request after 9 days and 2 weeks. If you don’t send a reminder, your customers are very unlikely to leave you a review so long after their visit. The figures in the study prove it: without a request, the number of reviews left is close to 0 after such a long time.

Was this article helpful?
Yes, thanks!Not really...

By Chandralekha Radjavelou

Digital Marketing Specialist

Continue reading ...

22 September 2023

Google Business Profile: Google clarifies its guidelines for businesses

Google regularly updates its guidelines for businesses using Google Business Profile (former Google My Business)….

31 August 2023

Automotive: how do you manage multi-branding on Google Business Profile?

Having optimised, up-to-date Google listings is essential for all businesses in the automotive sector. Dealerships…

Automotive Sector Focus

Automotive: study of the e-reputation and local SEO of brands

How do car dealerships and car repair centres manage their e-reputation in Eastern Europe? What…

Subscribe to our newsletter

Receive our best articles and practical guides directly in your inbox every month