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For the second year running, we are publishing our study on the behaviour of Europeans towards online reviews.
The survey was carried out by studying the responses of a panel of over 3 200 respondents aged 18 to 64 and it analyses the use and importance of customer reviews for Internet users today. The goal? To give you plenty of insights to improve your e-reputation strategy and better understand your customers.
The study is based on the following criteria (among others):
In this report, you will discover exclusive data on how consumers use online reviews. It will allow you to better understand your potential customers, while prioritising the right actions to improve your online reputation and meet the users’ expectations.
Today’s consumers want to make ever more informed choices. They read reviews to make decisions and are very demanding. Ignoring the reviews or not using them properly would be a mistake.
Methodology
This study was carried out in partnership with the specialised institute Episto on a sample of 3 200 French respondents aged 18 to 64. This new edition has also been enriched with new questions. Client reviews are changing, and so is the behaviour of Internet users. These additions are necessary to accurately reflect these changes and provide our readers with the most relevant results possible.
This study was carried out in partnership with the specialised institute Episto on a sample of 3 200 French respondents aged 18 to 64. This new edition has also been enriched with new questions. Client reviews are changing, and so is the behaviour of Internet users. These additions are necessary to accurately reflect these changes and provide our readers with the most relevant results possible.
If you have any questions or need help on topics related to e-reputation, do not hesitate to contact us.
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