SEO trends

Despite the emergence of Google Maps and Google Business Profile, more and more retailers are adding the creation or upgrade of their store locator to their omnichannel marketing strategy and budget.  The store locator is a block on a brand’s website that lists all the points of sale, thanks to an interactive map. All the […]

Twitter is expanding its range of offerings for businesses with a new feature called Location Spotlight for business accounts. Now, local businesses can post details on their profile such as their business or shop location, contact details, opening hours and a way to contact them, including a phone number, link to send an SMS or […]

Google Multisearch is the latest innovative search feature that allows you to search by image and then add text to that specific image search. According to Google, this feature allows users to “go beyond the search box and ask questions about what you see”. Google announced this new feature on its blog in April 2022, […]

Google Maps highlights the expertise of Local Guides based on their published reviews. On some reviews posted by Local Guides, you can now see “tags” highlighting the number of reviews shared on the same city or category. For example, in the screenshot below, the user has left a review on a shopping centre and we […]

Meta, formerly Facebook, has announced the launch of several features to help establishments and independent businesses become more accessible to their customers. These new features focus on the group’s instant messaging tools: Facebook Messenger, Instagram Direct, and WhatsApp. Find local businesses more easily Several months ago, Mark Zuckerberg announced that he wants WhatsApp to become […]

Google Maps is adding four new features that are dedicated to improving consumers’ local shopping experience, which can translate to more sales for businesses. Google has also published statistics relating to local shopping during the holiday season. Statistics detail the most popular times to visit stores and more! Here are the new features that will […]

Instagram is currently testing a new “Map Search” feature in Australia and New Zealand that will allow users to discover new businesses and places nearby via a map directly accessible from the application. What is Map Search? The “Map Search” feature will be accessible from the “Explore” tab on Instagram via a map icon. When […]

Google Business Profile sees green and offers an online visibility boost to businesses that practice recycling and want to use it as an argument to attract new customers.  Google Business Profile attributes allow stores to more accurately tell users and the search engine about the products and services they offer. Google often adds new ones. […]

Delivery and click & collect have become essential services to allow merchants to continue their business despite the Covid. In April 2019, Google allowed them to indicate if they offered these services directly on their listing via new attributes. Google announced yesterday the availability of new features to simplify the use of these services for […]