Archives of SEO trends

Google Business Profile statistics: let’s go through all the changes

At the end of December Google announced an API change very significant for companies, which directly affects the follow-up of your business listing statistics. No need to worry though, on the contrary, the changes (effective from February 20, 2023) are an opportunity to be seized, because they will allow you to monitor your performance with […]

Home SEO trends

Locator Plus: our review of Google Store Locator

Google offers a free Store Locator solution called “Locator Plus“. The idea? Allow some companies to integrate a map to their website to facilitate the localisation of the points of sale. The intention is admirable, but Locator Plus quickly shows some limitations. We detail them here by giving our opinion on Google Store Locator. How […]

Home SEO trends

Your business has to be on Apple Business Connect, here’s why

Apple just launched Business Connect, a new tool dedicated to the SEO of points of sale. Whether you’re an owner of a small company or a huge network, you can benefit from Apple Business Connect to reference your points of sale. All the relevant information about your establishment’s are then displayed on Apple Maps: customer reviews, […]

Home SEO trends

How to easily measure the impact of local SEO

Getting into local SEO is easier said than done, especially on a large scale. Optimising the SEO of an entire network of retail outlets is a major challenge. However, it is important to get started. Google is a great channel for acquiring new customers. It is the cornerstone of any self-respecting web-to-store strategy. That said, […]

Home SEO trends

Google Business Profile: why track keyword searches?

The performance tracking of your Google Business Profile is evolving. Let’s see why it’s an opportunity. What changes? The calculation method is no longer the same: Google no longer distinguishes between different types of searches (discovery, direct, brand) and will soon stop to display these statistics. Instead, you will have access to much more precise […]

Home SEO trends The basics of Google Business Profile

Google Business Profile statistics: no more discovery searches

It’s almost gone unnoticed but… Google is changing the way it categorises the different types of searches that lead to your listings. The distinction between direct, discovery and branded searches no longer exists. This is a significant change when it comes to tracking the performance of your Google Business Profile. No need to panic, though! […]

Home SEO trends The basics of Google Business Profile

Local SEO: how to improve your ranking

Are you exploiting the full potential of Google local searches? No? Its potential is huge! An optimised Local SEO is a gold mine for attracting new customers for your businesses. TABLE OF CONTENTS How does Google determine the local ranking? How can you get your business up in Google search results? Optimise your Google Business […]

Home SEO trends The basics of Google Business Profile

Manage your Instagram messages with Partoo

Nowadays, 90% of Internet users (source: Google) prefer to exchange with their favourite stores by message rather than by phone. Google, Messenger, Instagram, Whatsapp… the range of options is large. Conversational commerce is a huge opportunity, both to improve the customer experience and your conversion rate. Messages is the perfect tool to kill two birds with […]

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Google Business Profile: New features and trends

Do you know all the features of Google Business Profile (GBP)? In an increasingly competitive digital environment, it is no longer enough to update “basic” information on Google to promote your establishments. Google is constantly developing new features to help deliver the most accurate and precise information possible to Internet users. In order to assist […]

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Google Maps: 3 new features coming soon

New features (again) on Google Maps. Google has just announced 3 promising new features. “Live view”, “Neighborhood vibe” and “Immersive view” will be soon adde to the app’s extensive array of options. Much more than a simple GPS designed to manage daily trips, it has become essential for local businesses. Hence the importance of optimizing […]

Home SEO trends

The latest trends and news in local SEO

Every quarter, our colleagues at Moz scour the web and the social networks of local SEO pundits to keep up with the latest trends. At Partoo, we will also be sharing with you the latest and most interesting trends and news. What’s new in the third quarter of 2022? Keep reading to find out! 1 […]

Home SEO trends

What is local SEO and how does it work?

How can you be more visible on Google and Maps? How can you get your business at the top of Google the search results and boost your conversion rate? One solution: get into local SEO. 46% of Google searches are about queries close to the user’s home. The potential is immense and many have already […]

Home SEO trends

SEO trends

Google Business Profile statistics: let’s go through all the changes

Locator Plus: our review of Google Store Locator

Your business has to be on Apple Business Connect, here’s why

How to easily measure the impact of local SEO

Google Business Profile: why track keyword searches?

Google Business Profile statistics: no more discovery searches

Local SEO: how to improve your ranking

Manage your Instagram messages with Partoo

Google Business Profile: New features and trends

Google Maps: 3 new features coming soon

The latest trends and news in local SEO

What is local SEO and how does it work?￼￼￼￼

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