How to add and optimise Services to your Google Business Profile listing

Did you know that before going to a store, 86% of customers do research online? Thanks to your Google Business Profile (GBP) listing, users can quickly get an overview of your business, including its sector, location, and offered services, if listed. This piece of information is essential and can help you stand out from your competitors with less accurate listings. Not to risk losing prospects, Partoo will show you how to get your Google Services listing section optimised.

What is the Google Business Profile Services feature?

The Google Business Profile (former Google My Business) Services feature enables businesses to specify the list of the services they offer in their shop, on their listing. You can choose from a list automatically suggested by Google or add customised services. You then have the possibility to associate a price and a detailed description for your services. For businesses that offer a wider range of services (e.g. florists or beauty centers), Google allows you to group services under specific categories to gain better visibility.

Please note

Some custom services will be rejected by Google. This applies in particular to descriptions that contain offensive language, inconsistent content, or personal information.

Some custom services will be rejected by Google. This applies in particular to descriptions that contain offensive language, inconsistent content, or personal information.

How to add services to your Google Business Profile?

Here are the steps to add services to your Google Business Profile:

1. Go to the interface for editing your business information.
2. Click on the “Services” tab.
3. Add the services you want to include.
4. Click “Save”.

If you have multiple locations, you can repeat this process for each one. You can also edit or delete a service at any time.

Please note

It is usually possibile to add services right from the first step when creating your GBP listing. You can do it immediately or later on. 

It is usually possibile to add services right from the first step when creating your GBP listing. You can do it immediately or later on. 

How to optimise services on your Google Business Profile

Adding services is only the first step; it is essential to optimise them and maximise their impact. Here are the key criteria to follow:

• Add relevant keywords for each service.
• Write clear and detailed descriptions.
• Display prices (if relevant for your business).
• Use the “Reserve with Google” feature.

Partoo’s practical expertise is channelled through its Presence Management solution, which enables store networks to efficiently manage and optimise the services offered across dozens, or even hundreds, of listings in a single action. Centralised management is essential to ensure complete and consistent information, thereby maximising the SEO impact of each individual store.

Why is it important to list services on your Google Business Profile?

1. To go up in search results

Your local ranking depends primarily on the optimisation of your Google Business Profile. The more complete, optimised, and up-to-date your profile is, the greater its visibility in Google search results. Keep in mind that Google always aims to show the most relevant results to users. The more services you add to your profile, the more relevant it becomes for your customers’ searches. This increases the likelihood of appearing in search results that mention the services you offer. We also encourage you to add other key information, such as opening hours, categories, attributes, social profiles, photos, and more, to further increase your chances of appearing among the top results.

2. To increase your conversion rate

65% of Google searches result in no clicks. For this type of search, users make decisions solely based on the information that appears in the Local Pack, without navigating beyond the results page. At this stage, services play a crucial role, as they appear as justifications in the Local Pack. Essentially, Google signals to the user that you offer the requested service, providing the decisive information needed to choose your business. Hence, users are more likely to contact you or visit your store, rather than a competitor whose profile lacks services or contains incomplete information.