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Banks and insurance companies should use Messages – here’s why

You will probably know that Google encourages users to send messages through its tool Google Business Messages. Let’s see why banks and insurance companies would benefit from taking advantage of this new communication channel. Direct and practical for users, it’s a great opportunity for you to get closer to your clients, while differentiating yourself from […]

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Is the website going to disappear?

A few years ago, the only way for a company to reach Internet users was through its website. Those days seem long gone… The sites are not obsolete, but they’ve somehow lost their relevance. We see this everyday, when trying to find the opening hours, address or telephone number of restaurants or shops, for instance. […]

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“Review Gating”: what it is and why it should be avoided?

The authenticity of customer reviews is vital. Without it, reviews left by people on Google lose all their value. The system is based on trust. Firstly, Google, because the search engine is supposed to moderate misleading and abusive reviews but also towards other users. To read a review is to assume that the user has […]

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Self-evaluation: test your e-reputation in just a few clicks!

The habits of Internet users regarding customer reviews speak volumes about the importance of e-reputation in the purchasing journey. As of today, over 70% of consumers check Google reviews before choosing a business. It has become a must for your customers and a priority for businesses. Does your e-reputation measure up? What criteria should you […]

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Why are my Google Business Profile stats dropping?

February 20th was the beginning of the new Google Business Profile statistics. Since then, many brands and businesses have noticed that their statistics have decreased across all available KPIs: Searches, Views and Interactions. We’ll tell you why. Why has the number of searches on my Google listing decreased? How did it work until now? Views […]

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How does Google respond to Insta and TikTok threats to search?

Google no longer has a monopoly on web searches, especially among young people. Nowadays, 40% of 18-24-year-olds prefer Instagram and TikTok when looking for a local establishment. Faced with the rise in the power of “social search“, the search engine must find solutions. Its main response? Increasing the value of photo and video content in […]

Home SEO trends

Banking and insurance: improve the e-reputation of your agencies

E-reputation should be a priority for banks and insurance companies. However, it is often a weak point for these institutions. You just need to search on Google and take a look at the average rating of the ones around you to realise that. Frequently, the rating goes from 3 to 3.5 stars, which is not […]

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Webinar | The Organic Funnel of Local Marketing

76,7% of internet users search in navigation apps per month, which Google has 95% of the market share. Knowing the organic funnel of your local marketing strategy will help you to strengthen it. In this webinar, we define the best practices to build your organic funnel of local marketing, based on Google principles, in order […]

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Google Business Profile statistics: let’s go through all the changes

At the end of December Google announced an API change very significant for companies, which directly affects the follow-up of your business listing statistics. No need to worry though, on the contrary, the changes (effective from February 20, 2023) are an opportunity to be seized, because they will allow you to monitor your performance with […]

Home SEO trends

Add Services on your Google listing so that Internet users can find you and choose you!

When a user searches for a business on Google, in 100% of cases their first contact point with the business will be its Google Business Profile listing. You can try: search for “sportswear store in London” or “Sports Direct London” and you will see the result will always be a Google listing. This is why […]

Home The basics of Google Business Profile

Banking and insurance: why add services to your business listing

Services are a recent and still underestimated Google Business Profile feature. They are available to all businesses and easy to configure, but very few points of sale take their time to add services to their listings. However, giving up on the services is knowingly depriving oneself of a significant competitive advantage. In particular, for some […]

Bank & Insurance Home The basics of Google Business Profile

2023 Barometer based Google Business Profile reviews

Like every year, it’s time for our barometer dedicated to the analysis of the Google reviews written in 2022. This report was produced by analysing 2 959 059 reviews from Partoo’s 458 international clients, across their 72 504 points of interest. All the mentioned brands manage their e-reputation through our Review Management solution. Summary An […]

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Banks and insurance companies should use Messages – here’s why

Is the website going to disappear?

“Review Gating”: what it is and why it should be avoided?￼

Self-evaluation: test your e-reputation in just a few clicks!

Why are my Google Business Profile stats dropping?

How does Google respond to Insta and TikTok threats to search?

Banking and insurance: improve the e-reputation of your agencies

Webinar | The Organic Funnel of Local Marketing￼

Google Business Profile statistics: let’s go through all the changes

Add Services on your Google listing so that Internet users can find you and choose you!￼

Banking and insurance: why add services to your business listing

2023 Barometer based Google Business Profile reviews

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“Review Gating”: what it is and why it should be avoided?

Webinar | The Organic Funnel of Local Marketing

Add Services on your Google listing so that Internet users can find you and choose you!