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What is “Keyword stuffing” and what impact does it have on my business?

To improve referencing of a listing, information provided must be as complete and up-to-date as possible. Certain information, such as the name of the establishment, has a particularly important impact on the referencing of the listing and has led to the development of so-called “fraudulent” optimisation practices. One of the most common is keyword stuffing. […]

The basics of Google Business Profile

Presence Management: Optimise your establishment’s local visibility

Did you know that 85% of internet users search for businesses on the internet before making a purchase? But that’s not all. Half of the searches made on Google are “discovery” searches. This means that they do not mention your brand name. For example, “sporting goods retailer in London”. To appear in these search results, […]

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Partoo acquires Pulp

Partoo acquires Pulp, the Click & Collect solution for restaurants, and asserts its ambition to be the European leader in retail digitalization After raising €15 million in 2021, we’ve made the decision to accelerate our development by acquiring Pulp. This startup is not only the leader in France in implementing the Click & Collect model, but it also […]

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Consumer study: People’s behaviour on online reviews

Customer reviews and overall e-reputation are now strategic issues for companies in all sectors. 70% of Internet users refer to online reviews before visiting an establishment because they want to be sure to make the best choice. To understand the behavior of Internet users regarding customer reviews and their interactions with local establishments, Partoo joined […]

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Will Google Maps replace Doctolib?

Google has long had big ambitions in the health sector. The Silicon Valley giant has unveiled more advances at their annual Google Health event. When people have questions about their well-being, they often turn to the Internet for answers. Google’s mission is to provide high quality information when it is needed. The COVID-19 pandemic has […]

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Brands: 5 reasons to launch a web-to-store strategy with your retailers

According to a Google study, 91% of consumers who have made a purchase in a shop have done an Internet search beforehand. Adopting a web-to-store strategy has therefore become essential for a brand that does not have its own sales outlet but works with a network of distributors. This strategy consists of generating more traffic […]

The basics of Google Business Profile

Google Business Profile releases new attributes to help refugees from Ukraine

In response to the current turmoil in Ukraine and to help the millions of refugees, Google has taken a number of actions including the launch of a series of attributes on Google Business Profile. Google has launched new services for businesses to help Ukrainian refugees. Here is the list: Offering free products or services Distributing […]

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Google now showcases Local Guides’ expertise in reviews

Google Maps highlights the expertise of Local Guides based on their published reviews. On some reviews posted by Local Guides, you can now see “tags” highlighting the number of reviews shared on the same city or category. For example, in the screenshot below, the user has left a review on a shopping centre and we […]

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Q-Park chooses Partoo to improve the online visibility of their parking facilities across 7 European countries.

Q-Park is one of Europe’s leading parking providers, with more than 570,000 parking spaces in over 3,000 secure, clean, and well-managed parking facilities across seven Western European countries. Kristel Steegen, Business Process Manager at Q-Park, explains the need for a single solution to manage their Google Business Profiles with up-to-date information across all 7 countries: […]

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Google Posts are now available for hotels

Google Posts allow businesses to communicate local news, such as the launch of a new service, or upcoming events. Once published, this short message appears in your Google Business Profile and can be the gateway to attracting new customers. Why publish Google Posts? Google Posts have many benefits for businesses. They allow you to communicate […]

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Electric car charging stations land on Waze

Currently only available in the United States, electric charging stations are making their appearance on Waze. The GPS application has partnered with Volkswagen to launch this new feature. With electric vehicles increasing in popularity, it was obvious for Waze to align itself with its competitors and offer a location feature for charging stations. Electric car […]

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Google “Vicinity”: major local algorithm update

Google confirmed on December 16th on Twitter an important update of its local algorithm. It was launched between November 30th and December 8th and is now effective. This is the most important update to the local algorithm in five years and it concerns two SEO factors: the distance criterion and the use of keywords in […]

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What is “Keyword stuffing” and what impact does it have on my business?

Presence Management: Optimise your establishment’s local visibility

Partoo acquires Pulp

Consumer study: People’s behaviour on online reviews

Will Google Maps replace Doctolib?

Brands: 5 reasons to launch a web-to-store strategy with your retailers

Google Business Profile releases new attributes to help refugees from Ukraine

Google now showcases Local Guides’ expertise in reviews

Q-Park chooses Partoo to improve the online visibility of their parking facilities across 7 European countries.￼

Google Posts are now available for hotels

Electric car charging stations land on Waze

Google “Vicinity”: major local algorithm update

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Q-Park chooses Partoo to improve the online visibility of their parking facilities across 7 European countries.