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Google has always been the best partner for local businesses. But the giant of search engines is not alone anymore: ‘social search’ is growing and social media are changing the way businesses are found online. To adapt to new consumers’ habits on social networks, platforms regularly launch new features. Very often, these are great opportunities […]

Google’s rules for local SEO are at times mysterious. City, category, services… What are the keywords that will make your company stand out from its competitors? Which ones, on the contrary, will penalise your online visibility? Since the major “Vicinity” update of the local algorithm, these rules have changed a little. To better understand the […]

Despite the emergence of Google Maps and Google Business Profile, more and more retailers are adding the creation or upgrade of their store locator to their omnichannel marketing strategy and budget.  The store locator is a block on a brand’s website that lists all the points of sale, thanks to an interactive map. All the […]