2025 Online Presence & E-reputation Barometer (Europe)

Continuing our annual tradition, we’re excited to unveil the 2025 barometer—a detailed analysis of our clients’ presence and reviews on Google. This year’s edition draws from over 216 088 reviews across 66 clients in Europe, covering 9 521 points of interest. All featured brands rely on our Presence Management and Review Management solution to effectively manage their e-reputation.

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What key findings are featured in the 2025 Barometer?

The 2025 barometer is packed with new insights and actionable recommendations, featuring

• Trends on Online Presence: Examine how businesses are adapting to stay visible online, with a focus on local search strategies and evolving customer expectations.
• Top 10 SEO performance: Discover the top-performing companies in SEO, highlighting those that have maximized their visibility through optimized strategies and best practices.
• Trends on Online Reputation: Explore the emerging strategies in reputation management, from proactive customer engagement to leveraging feedback for better brand positioning.
• The 10 Best E-reputation companies : Meet the companies setting the standard in e-reputation management, leading the way with innovative strategies and stellar results.
• Industry Rankings: A look at how various industries stack up in managing their digital presence, with key insights into sector-specific strengths and challenges.
• Practical Tips: Get actionable advice on improving your e-reputation, from collecting meaningful reviews to leveraging data for better online visibility.

This barometer goes beyond revealing the top-performing companies. It offers a roadmap for improvement, helping businesses benchmark against competitors and prioritize actions to optimize their e-reputation.

Main insights for the European market

Here’s an overview of some notable insights from the 2025 barometer:

Review Volume Growth: The number of Google reviews increased by 7.1% between 2023 and 2024.
Higher Engagement: On average, businesses received 5.2% more reviews per store this year.
Improved Customer Satisfaction: The average rating among clients rose by 0.7% compared to the previous year.
Increased Response Rates: The review response rate climbed by 17.7%, reflecting a growing commitment to engaging with customer feedback.

Dive into the complete findings, rankings, and actionable recommendations by downloading the barometer for free.