Archives of google business profile

Local SEO: the decisive criteria of Google ranking

What are the criteria for local SEO ranking? Which method does Google use? What should you focus on to get to the first positions of the Local Pack in local search results? Here is a list of relevance criteria the search engine uses for local SEO. It is based on some public parameters shared by […]

Home The basics of Google Business Profile

Google Business Profile: why track keyword searches?

The performance tracking of your Google Business Profile is evolving. Let’s see why it’s an opportunity. What changes? The calculation method is no longer the same: Google no longer distinguishes between different types of searches (discovery, direct, brand) and will soon stop to display these statistics. Instead, you will have access to much more precise […]

Google Business Profile statistics: no more discovery searches

It’s almost gone unnoticed but… Google is changing the way it categorises the different types of searches that lead to your listings. The distinction between direct, discovery and branded searches no longer exists. This is a significant change when it comes to tracking the performance of your Google Business Profile. No need to panic, though! […]

Home SEO trends The basics of Google Business Profile

The key to a successful rebranding

Rebranding can be a tricky issue, especially for networks. The idea is to save all potential changes (name, website, design, address, etc.) on the listings and not lose any important data. But how? What are the implications of rebranding, particularly in terms of local SEO? What works? And what doesn’t? Let us help you make […]

Home The basics of Google Business Profile

Local SEO: how to improve your ranking

Are you exploiting the full potential of Google local searches? No? Its potential is huge! An optimised Local SEO is a gold mine for attracting new customers for your businesses. TABLE OF CONTENTS How does Google determine the local ranking? How can you get your business up in Google search results? Optimise your Google Business […]

Home SEO trends The basics of Google Business Profile

What is Google Local Pack and how can you improve your ranking?

Let’s keep talking about local SEO, but this time with a focus on Google Local Pack. It’s one of the most efficient ways to be visible online, boost your web-to-store traffic, and get ahead of the competition. How to get there and why is it important? You will find out in this article. Contents What […]

Home The basics of Google Business Profile

Google Business Profile: what’s with the spike in suspensions?

What’s going on with Google Business Profile? A few weeks ago, the number of suspended listings started skyrocketing. Many companies have been affected by this (so far) unexplained wave of sanctions. It is difficult to estimate the exact number of points of sale affected by this issue. Among Partoo customers alone, more than 150 listings […]

Home The basics of Google Business Profile

What is local SEO and how does it work?

How can you be more visible on Google and Maps? How can you get your business at the top of Google the search results and boost your conversion rate? One solution: get into local SEO. 46% of Google searches are about queries close to the user’s home. The potential is immense and many have already […]

Home SEO trends

Review management : definitions and e-reputation strategies

What is review management? Why is it necessary to include it in your local SEO strategy? How can you easily improve your reviews and your e-reputation? Here is all you need to know about online reviews management. What is review management? “Review management” is the way you collect, treat, and analyze your customers’ online reviews. […]

Home SEO trends The basics of Google Business Profile

Google My Business changes its name to “Business Profile”

Google has just announced a rebranding of its Google My Business tool to, simply, “Business Profile”. Business profile: a generic term for a tool that has become universal Created in 2014, the objective of Google My Business was to convince a maximum number of businesses to retrieve and complete their listing in order to be […]

Home SEO trends

How to improve your web-to-store conversion rate with Google Business Profile

Internet users’ habits have changed in two ways. First is how they get their information: to find out everything they want to know about an outlet (address, opening hours, website, etc.), they now use third-party sites like Google, Facebook and Waze. The second is how they search: according to Moz, just 20% of them use […]

Home SEO trends

How to work on drive-to-store with Google Business Profile

Looking to improve your drive-to-store traffic on google my business but don’t know where to start? Here, we explore the subject in detail.

Home SEO trends

#google business profile

Local SEO: the decisive criteria of Google ranking

Google Business Profile: why track keyword searches?

Google Business Profile statistics: no more discovery searches

The key to a successful rebranding

Local SEO: how to improve your ranking

What is Google Local Pack and how can you improve your ranking?

Google Business Profile: what’s with the spike in suspensions?

What is local SEO and how does it work?￼￼￼￼

Review management : definitions and e-reputation strategies

Google My Business changes its name to “Business Profile”

How to improve your web-to-store conversion rate with Google Business Profile

How to work on drive-to-store with Google Business Profile

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