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Google My Business changes its name to “Business Profile”

Google has just announced a rebranding of its Google My Business tool to, simply, “Business Profile”. Business profile: a generic term for a tool that has become universal Created in 2014, the objective of Google My Business was to convince a maximum number of businesses to retrieve and complete their listing in order to be […]

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AWS launches its location service to compete with Google

Amazon Web Services (AWS) recently announced the release of a new mapping service enabling site or application publishers to manage and display local data: Amazon Location Service. This service retrieves data from HERE, the mapping software used by Facebook and a large number of car dealerships, as well as from Esri, one of the most […]

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Online reputation: How to put brands back on track

It’s easy to feel forgotten and abandoned when you’re a customer who hasn’t received a brand response to your online review. Yet, many businesses don’t take the time to reply: a common but devastating error.

Home SEO trends

Google BERT: Google’s most important update in the past 5 years

Google recently blogged about an update to its BERT (Bidirectional Encoder Representations from Transformers) algorithm: the “biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search”, no less.

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Google My Business changes its name to “Business Profile”

AWS launches its location service to compete with Google

Online reputation: How to put brands back on track

Google BERT: Google’s most important update in the past 5 years

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