Archives of Google

Locator Plus: our review of Google Store Locator

Google offers a free Store Locator solution called “Locator Plus“. The idea? Allow some companies to integrate a map to their website to facilitate the localisation of the points of sale. The intention is admirable, but Locator Plus quickly shows some limitations. We detail them here by giving our opinion on Google Store Locator. How […]

Home SEO trends

Google Maps: 3 new features coming soon

New features (again) on Google Maps. Google has just announced 3 promising new features. “Live view”, “Neighborhood vibe” and “Immersive view” will be soon adde to the app’s extensive array of options. Much more than a simple GPS designed to manage daily trips, it has become essential for local businesses. Hence the importance of optimizing […]

Home SEO trends

The latest trends and news in local SEO

Every quarter, our colleagues at Moz scour the web and the social networks of local SEO pundits to keep up with the latest trends. At Partoo, we will also be sharing with you the latest and most interesting trends and news. What’s new in the third quarter of 2022? Keep reading to find out! 1 […]

Home SEO trends

What is local SEO and how does it work?

How can you be more visible on Google and Maps? How can you get your business at the top of Google the search results and boost your conversion rate? One solution: get into local SEO. 46% of Google searches are about queries close to the user’s home. The potential is immense and many have already […]

Home SEO trends

Google My Business changes its name to “Business Profile”

Google has just announced a rebranding of its Google My Business tool to, simply, “Business Profile”. Business profile: a generic term for a tool that has become universal Created in 2014, the objective of Google My Business was to convince a maximum number of businesses to retrieve and complete their listing in order to be […]

Home SEO trends

AWS launches its location service to compete with Google

Amazon Web Services (AWS) recently announced the release of a new mapping service enabling site or application publishers to manage and display local data: Amazon Location Service. This service retrieves data from HERE, the mapping software used by Facebook and a large number of car dealerships, as well as from Esri, one of the most […]

Home SEO trends

Online reputation: How to put brands back on track

It’s easy to feel forgotten and abandoned when you’re a customer who hasn’t received a brand response to your online review. Yet, many businesses don’t take the time to reply: a common but devastating error.

Home SEO trends

Google BERT: Google’s most important update in the past 5 years

Google recently blogged about an update to its BERT (Bidirectional Encoder Representations from Transformers) algorithm: the “biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search”, no less.

Home SEO trends

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Locator Plus: our review of Google Store Locator

Google Maps: 3 new features coming soon

The latest trends and news in local SEO

What is local SEO and how does it work?￼￼￼￼

Google My Business changes its name to “Business Profile”

AWS launches its location service to compete with Google

Online reputation: How to put brands back on track

Google BERT: Google’s most important update in the past 5 years

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What is local SEO and how does it work?