Google Business Profile: New features and trends

Do you know all the features of Google Business Profile (GBP)?

In an increasingly competitive digital environment, it is no longer enough to update “basic” information on Google to promote your establishments.

Google is constantly developing new features to help deliver the most accurate and precise information possible to Internet users.

In order to assist you in the referencing of your points of sale, we have compiled the latest news and trends in GBP in a new white paper.

In this practical guide you will find out:

• How to optimise your online visibility thanks to the different attributes.
• How to display your Menus, Products and Services directly from your GMB listing
• The main Google My Business trends: the era of conversational marketing and local advertising