Google launches the “What’s happening” feature for Google listings

Google is rolling out a new feature called “What’s happening” on Google listings – designed especially for restaurants and bars.

The goal? To help you showcase your latest updates and events in a visible, eye-catching way on search results. Let us explain!

A dynamic showcase for your latest updates

With “What’s happening”, businesses can now display updates right at the top of their Google My Business listing. This can include promotional offers, events, or any other announcement designed to quickly grab people’s attention.

Here’s how Google describes the new feature:

“What’s happening puts your updates front and centre – like ‘Today’s special’ or ‘Live music on Saturday’.”

It’s a great way to make your business more appealing. “What’s happening” posts appear directly in Google Search and on Google Maps, giving your updates greater visibility.

How can you get access to the “What’s happening” feature?

To become eligible automatically, just post regular updates on Google Posts and your social media accounts – Facebook, Instagram, TikTok… This helps Google see your business as active and dynamic, which in turn increases your chances of unlocking the “What’s happening” feature over time.

Post everywhere, in just one click

Partoo shares your updates on Instagram, Facebook and Google Posts – reach your customers wherever they are, in one simple click!

Request a demo

Please note: For now, this new feature is only available to restaurants and bars with a single location, based in the United States, the United Kingdom, Australia, Canada and New Zealand.

That said, it’s very likely that the feature will roll out to more regions – and to other types of businesses – in the near future!

In short

If you run a restaurant or bar, this new feature is a great opportunity to catch the eye of potential customers right when they search for you on Google.

With better visibility for your events and offers, you can expect more online traffic – and more footfall too!