Everything you need to know about verifying your Google Business Profile

Verifying your Google Business Profile by phone or text is the fastest method, as the code is sent instantly. Note, however, that it expires after 30 minutes — after which you’ll need to submit a new request.

Before choosing this option, make sure you can answer the phone at your business, or that it can receive text messages. Interactive voice response systems (automated phone menus) cannot receive the code.

Not available when the call comes through? No problem — a voicemail with your verification code will be left on your answering machine. You can also request a callback or a new code.

To verify by email, simply enter the six-digit code you receive into the designated field on your listing. This is also a quick option, as the code is sent automatically.

With this method, you’ll receive a postcard containing a unique verification code. Allow around 14 days for it to arrive.

This was long Google’s most widely used method, as it’s considered the most reliable way to confirm a business address. Note that verification codes sent by post expire after 30 days.

Important: do not change your business name, address, or category until you have received and entered the code — otherwise it will become invalid.

Two options are available: you can record a video, or request a live video call.

If you opt for a live video call, make sure you’re well prepared:

• Ensure you have a mobile device capable of taking photos or with a working camera (smartphone, tablet, etc.).
• Make sure you are at your business premises on the day of the call.

Whichever option you choose, you’ll need to demonstrate:

• The geographical location of your business by filming your surroundings — make sure to show street signs or landmarks near your premises.
• The existence of your business activity: film your products, stock, equipment, marketing materials, or anything else to shows that your activity matches the category listed on your profile.
• Your management rights: we recommend filming yourself accessing areas or equipment restricted to staff — such as your till, kitchen, or storage area.

After submitting your video, allow at least five working days for verification. You can delete your video at any time, after which Google will no longer have access to it.

Good to know: during video verification, you can switch between your computer and your smartphone at any time by scanning a QR code.

Not all verification methods are always available — Google automatically determines which options are offered based on your region and type of business.

Once you’ve chosen your method, follow Google’s instructions and allow time for your request to be reviewed. When the verification review is complete (allow around five working days), your listing will be published and visible to everyone online.

You’ll receive a notification as soon as your listing is verified, and you’ll gain access to new features (Google Posts, responding to reviews, etc.).