Search Engines: How to Improve Your Online Ranking?

Ranking on search engines is nowadays essential for your company to reach a broader client base, especially a local base, and to really develop your business.

Your company’s online ranking corresponds to the position it occupies in the result pages of search engines for specific keywords or expressions.

For example, if a user searches for “the best pizza in London” on the Internet, the best-ranked pizzerias will appear on the first page of Google. They will generally receive the most clicks and traffic to the website or their Google business listing.

In the digital era, ranking online is critical for businesses of all sizes. By improving your ranking, you can increase your visibility, drive more traffic to your website and ultimately increase your customer base and revenue.

Local SEO: a key factor for many businesses

Ranking online is particularly important for businesses that depend on local customers. This is the case for restaurants, retail stores or service providers. 

Local customers will often turn to search engines to find a business around them, and it is the best-ranking businesses that capture their attention the fastest. By appearing higher in search results, your business is more likely to be discovered and chosen by potential customers.

This is known as local search engine optimisation or local SEO.

SEO techniques to improve your ranking

In order to improve your online ranking, you should implement a strategy to optimise your website for search engines. This is called SEO, which stands for Search Engine Optimisation. 

SEO consists in optimising the content, structure and internal linking (links between pages) of your website so that it is accessible to search engines. You increase its relevance and authority, and therefore its chances of appearing at the top of search results.