The Ultimate Guide to Boosting Sales During Black Friday/ Peak Season

The holiday season (including Black Friday, Cyber Monday and Christmas) represents a golden opportunity to increase sales for your store network. With consumers everywhere looking for the best deals and gifts before the holidays, it’s crucial that your business is well-positioned to take advantage of this universal peak-sales period. One powerful tool that can help boost your business during this busy season is Google Business Profile. In this article, we’ll explore how to use Google Business Profile to improve the online visibility of your store network and attract more customers.

Optimise Your Google Business Profile

The most important step to increasing local sales during peak season is to optimise your business locations’ profile on Google Business Profile. Make sure that all information about your stores, such as their address, hours of operation, and contact numbers, is up-to-date and accurate. This helps customers find your stores easily.

Highlight Special Offers and Promotions

To attract customers during Black Friday, Cyber Monday, and Christmas effectively, be sure to highlight special offers and promotions on your Google Business Profile. This often means discounts and giveaways, but works for any other sales strategy you plan to implement during peak season. The information about these offers should be clear and attractive to encourage customers to visit your stores.

Use Quality Images

High-quality images are essential for attracting customers to your stores. Post eye-catching photos of your products, decorated storefronts, and other seasonal attractions. Remember that images are often the first impression customers have of your business, so make sure they convey the right message.

Collect and Display Positive Reviews

Customer reviews play a crucial role in the purchase decision. Encourage your customers to leave positive reviews on Google Business Profile. Not only does this improve your search rankings, but it also increases consumers’ trust in your store network. Respond to reviews in a thoughtful and professional manner to show your commitment to customer satisfaction.

Offer Useful Inventory and Product Information

During peak season, gift-giving customers are often looking for specific products. So, provide detailed information about your inventory and products in your Google Business Profile. This can include the availability of sizes, colours, and other relevant details. The more useful information you provide, the more likely customers are to choose your stores.

Use the Google Business Profile Posts Tool

The Google Business Profile posts tool allows you to create short, informative posts that appear on your business listing. Use this functionality to share updates, announce special events, and spread the word about promotions. Posts are an effective way to keep customers informed about news and offers from your store network.

Promote Your Profile on Social Media and Emails

To maximize the visibility of your profile on Google Business Profile, promote it on your social media and through email marketing campaigns. Communicate with your followers and regular customers, letting them know about your special offers and encouraging them to check out your Google profile for more information.

Partoo Makes Your Stores More Visible to Customers

On top of the strategies mentioned above, Partoo’s platform can help your stores stand out even more during the peak holiday season. Partoo offers local visibility and listing management solutions that can significantly improve the online visibility of your stores, making them more accessible to potential customers. With Partoo, you can:

  • Centralise and Update Store Information: Partoo allows you to manage information from multiple stores in one place, ensuring that all details are always up-to-date and consistent across multiple online platforms, including Google Business Profile.
  • Monitor Ratings and Comments: The platform helps to track and respond to reviews and comments on different platforms (including Google) efficiently, demonstrating a commitment to customer satisfaction.
  • Advertise Promotions and Offers: Through Partoo, you can easily promote your special offers and promotions on various online listings, increasing the visibility of your stores during the peak season.

This peak season, with local business being driven by online platforms, Google Business Profile and Partoo are essential tools to increase sales for your store network. For Black Friday, Cyber Monday, and Christmas, it’s important to leverage these tools strategically to improve your stores’ online visibility, attract more customers, and ensure that you make the most of this peak sales period. Don’t miss out on the opportunity to stand out and achieve success during the holiday season.

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By Jéssica Carneiro

Content creator

Senior Digital Marketing Specialist and PhD in Psychology. Currently the Marketing Manager for Portugal and Brazil at Partoo. Helping brands to develop a vision for their digital marketing and web-to-store strategy.
Senior Digital Marketing Specialist and PhD in Psychology. Currently the Marketing Manager for Portugal and Brazil at Partoo. Helping brands to develop a vision for their digital marketing and web-to-store strategy.

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