Clothing Retail : The Importance of Online Visibility

Are clothing retailers managing their e-reputation well in Belgium and the Netherlands? What about their online presence by optimising their Google Business Profile?

To answer these questions, we analysed the online reputation and visibility of twelve leading clothing retail stores in the Belgium and Netherlands (BENE) region. In total, over 1 316 branches and 164K of customer reviews were examined.

The Study’s Programme

• Key figures of the sector
•  The average rating of the main clothing retailers in the BENE region
• The number of reviews received per branch and the distribution of ratings
• Concrete examples of what to do, and what not to do
• Practical tips to improve your e-reputation and online visibility
• Case studies

You will discover which companies manage their e-reputation best, new statistics, as well as recommendations for improvement and the KPIs to follow to achieve this.

The aim is to help you to position yourself in relation to your competitors, while giving you the tips to improve your reputation and the visibility of your stores online.

The Brands Analysed

• Bristol 
• Suit Supply 
• Decathlon 
• Shoeby
• G-Star Raw 
• terStal 
• Intersport
• Tommy Hilfiger
• Zeeman 
• The Stone 
• Hunkemoller 
• Van Haren

Key Figures

A glimpse of the exclusive data you will find in our study:

• The average rating for the clothing retailers analysed is 4.2/5
• On average, these brands studied receive 125 reviews per branch

If you have any questions or need help on topics related to e-reputation or your online visibility, do not hesitate to contact us.