The 2026 Barometer of Online Presence and E-reputation

To mark the start of the new year, we are pleased to present the 2026 Barometer, a detailed analysis of the online presence and e-reputation of businesses across the MENA region. This new edition is based on data from 12,254 establishments belonging to 73 clients in the MENA region, collected throughout 2025. All the brands featured in this report use Partoo’s Presence Management and Review Management solutions to manage their online visibility and e-reputation.

What’s inside this report? 

The 2026 Barometer delivers an unprecedented insight into the digital challenges of the year ahead, with a strong focus on the rising impact of AI on online presence and e-reputation. This includes:

• Online presence evolution: understand how AI is transforming online visibility standards, the major developments of 2025, and the key trends for 2026.
• Top 10 businesses that excelled in online presence: discover the top 10 businesses that most enhanced their online presence in 2025.
• E-reputation evolution: key online reputation highlights from 2025, and the strategies shaping 2026.
• Top 10 businesses for e-reputation: discover the companies that excelled in customer reviews and e-reputation in 2025.
• Rankings by business sectors: a detailed analysis of eight key business sectors (banking and insurance, mass retailer, ready-to-wear, etc.), highlighting their core performance metrics and identified areas for improvement.
• Practical advice: practical recommendations to optimise your Google listings, strengthen local visibility, and drive long-term customer engagement in 2026.

This new edition provides a clear and structured overview of the key developments and trends of 2025. It also enables you to anticipate the key trends for 2026 and leverage your online presence and e-reputation as true growth drivers.

Download the 2026 Barometer