Is the Telecom Industry in Saudi Arabia Maximizing Its Online Visibility and E-Reputation?

In a digital-first world, a telecom brand’s online reputation and visibility are often the deciding factors for potential customers. But how are the leading telecom providers in Saudi Arabia performing when it comes to managing their Google Business Profiles and leveraging customer feedback?

To find out, we conducted a comprehensive study analyzing 6 major telecom brands, encompassing 913 points of sale and over 296,000 Google reviews. This benchmark reveals how the sector stacks up in terms of customer perception, listing optimization, and overall digital presence.

What’s Inside the Study?

We focused on two key questions:

1. Are telecom providers in Saudi Arabia managing their online reputation effectively?
   
2. Are they optimizing their Google Business Profiles to boost visibility in local search?
   

To answer these, we analyzed:

• The average rating per point of sale (3.5/5)
  
• The number of reviews and their distribution across locations
  
• The completeness of listings (photos, opening hours, contact info)
  
• The quality of review management, including how often companies reply and how they handle negative feedback
  

We also highlight best practices, pinpoint common mistakes, and provide actionable recommendations to help companies improve their e-reputation and local SEO.

Key Takeaways

• 70% of Middle Eastern consumers rely on online reviews before making a decision. Yet, many listings remain incomplete or poorly managed.
  
• Listings with more photos and detailed information see significantly more traffic and engagement.
  
• Companies that empower local teams to manage reviews tend to perform better across all KPIs — from higher response rates to improved customer satisfaction.
  

Using AI-powered tools like Auto Tags allows brands to instantly detect trends in reviews, understand customer sentiment, and identify areas for improvement.

If you have any questions or need help on topics related to e-reputation or your online visibility, do not hesitate to contact us.