AI for local marketing: Our handy starter guide 

ai for local marketing
Add Partoo to your favorite sources

As artificial intelligence reshapes digital habits, local businesses are all asking the same question: how can we stay visible, relevant, and competitive as the landscape evolves?

Discover Partoo’s latest white paper: “AI for local marketing”, a comprehensive guide to understanding the real impact of AI on local search, online reputation, and conversational commerce.

The purpose of this white paper

User behaviour is evolving fast:

  1. Consumers are now searching for and interacting with businesses in new ways: they’re turning to AI-powered tools like ChatGPT, Gemini or Perplexity to find companies and information.
  2. Search engines are adapting, integrating AI-generated summaries directly into result pages (such as Google’s AI Overview and AI Mode).
  3. Reviews now play a key role in business success, shaping customer decisions and even AI in its responses.
  4. Instant messaging platforms are becoming strategic touchpoints, helping businesses build loyalty with customers and prospects, and turning every conversation into a sales opportunity.

To keep up to speed, businesses of all sizes need clear, actionable insights.

What you’ll learn from this white paper

An in-depth analysis of:

  • How AI is redefining local search and online visibility.
  • The growing importance of reviews and intelligent review management.
  • The strategic role of conversational commerce.

Plus:

  • Key figures from the latest studies.
  • Real-life use cases showcasing the best applications of AI.
  • A forward-looking perspective on the future of websites in the age of artificial intelligence.

Get your free guide today

AI is changing the game: make sure you’re part of it. Discover how to harness its power to boost your visibility, efficiency, and performance!

Jim, your new AI assistant

Jim automates repetitive tasks such as replying to messages and reviews, collects leads, analyses your customers’ feedback, and optimises your company’s online presence across all platforms – including in AI responses!

Learn more about Jim
jim partoo
beatriz-sierra-sanchez

By Beatriz Sierra Sanchez

Localization Project Manager

Beatriz has a degree in Translation and Interpreting and manages the translation department at Partoo. She ensures that all content is not only well translated but also adapted to each country.
Beatriz has a degree in Translation and Interpreting and manages the translation department at Partoo. She ensures that all content is not only well translated but also adapted to each country.

The local customer experience platform built for your network

Transform the customer experience across your businesses with AI

Request a demo

Stay one step ahead!

Download the 2026 Barometer on online presence and e-reputation of businesses and gain practical insights to increase your chances of being cited by AI.

Get the barometer

Continue reading ...

article about 80% less views on google search in europe
October 26, 2026

Google listings: should you be worried about the 80% drop in views in Europe?

Since late September 2026, Google has been recording up to 80% fewer Search views for…

local pack partoo on Google
October 22, 2026

Partoo’s Local Pack now appears in Google search results

Since 18 September 2026, Google has been displaying Partoo’s Local Pack for many local searches…

Google changes due to dma
October 1, 2026

Comparison sites, providers… What Google’s new search layout means for you

Google updated the appearance of its search results page in Europe on 8 September 2026…

Subscribe to our newsletter

Receive our best articles and practical guides directly in your inbox every month