Automotive: study of the e-reputation and local SEO of brands

How do car dealerships and car repair centres manage their e-reputation in Eastern Europe? What about their online visibility, particularly on Google Business Profile? We found out by analysing the Google listings of 599 centres belonging to 10 brands in the automotive sector. In all, over 196,882 reviews were studied. That’s more than enough to draw up a precise map of how far companies have progressed in terms of their online reputation.

On the agenda

Here are the main topics addressed in this study:

• ⭐ The average rating of the dealerships and car repair centres analysed
• 🔢 The number of reviews received per point of sale
• 📈 Key statistics of their Google Business Profile listings
• 🧐 Concrete examples of dos and don’ts
• 📈 Practical advice to improve your e-reputation and online visibility
• 👀 Examples on the optimisation of Google Business Profile listings

It includes different key statistics, advice and good practices to grow and KPIs to be monitored as a priority.

The aim is to help you improve your e-reputation and the online visibility of your centres, while enabling you to position yourself against the competition.

The analysed brands

Here is the list of businesses present in the study:

• BMW Romania
• Skoda Romania
• Honda Romania
• Renault Romania
• Suzuki Romania
• Toyota Poland
• Nissan Poland
• Hyundai Poland
• Volkswagen Poland
• Peugeot Poland

Key figures

Here is an overview of the data you will find in the study:

• The average rating for dealerships and car repair centres is 4.1/5
• They receive an average of 329 reviews per POI
• +4% of Google reviews in 2022 compared to the previous year
• 75% say reviews have an impact on their decision

For more exclusive statistics, click on the link below to download the study free of charge:

If you have any questions or need assistance on e-reputation matters, do not hesitate to contact us.