How to make use of Google Posts on Google Business Profile

The Bakery Google Posts

Since 2017, a new feature has been available on the Google Business Profile (GBP) listings of establishments – Google Posts. These are very effective for communicating news or events specific to your company.

What is a Google Post?

Google Post is an efficient tool for GBP page owners to talk about all the latest updates and events in their store/establishment. In principle, it is similar to a Facebook post on your newsfeed.

Google Posts allow you to offer discounts, announce sales, menu changes or even specific events such as exceptional closures or measures taken against the covid.

Google post at Raasta Bombay

A post should be brief and to the point.

What should you put in a Google Post?

  • One or more photos.
  • A relevant title (up to 58 characters).
  • Descriptive text (up to 1500 characters). 
  • A button to incite action, such as “Find out more”, “Book online”, “Call” etc.
  • The desired url for the button in question.

Please note: Posts have a limited display time which depends on the type of post.

How to do it?

  • Login to Google Business Profile and then on the establishment
  • Click on “Create a post” or click on “Posts” in the menu.
  • This will take you to the “Create Post” screen. It offers options to add photos, text, events and a button to your post. Simply click on each field and enter the required information.
  • Once you have created your post, click ‘Preview’. If you are happy with it, click on “Publish” on the top right corner of the screen.
Was this article helpful?
Yes, thanks!Not really...

By Patrice Barbesier

Marketing Manager

You are one click away from success

Want to easily develop your business through the Internet? It’s possible thanks to Partoo!

Contact us

Learn from the best!

Download our 2024 barometer and discover which companies manage their online reputation the best, along with recommendations to enhance your business!

Get the barometer

Continue reading ...

whatsapp available on google business profile
5 June 2024

Exclusive: WhatsApp Available as a Contact Method on Google Business Profiles

Google didn’t wait for the definitive shutdown of the Messages feature on its business profiles…

4 June 2024

2024 Study: The Impact of Digital Platforms on Consumers’ Behaviour

For the third consecutive year, Partoo unveils its study on the influence of online reviews…

31 May 2024

Partoo Ranked Top 10 ORM Software by Tekpon

Partoo, the all-in-one platform for local marketing solutions, is proud to announce that it has…

Subscribe to our newsletter

Receive our best articles and practical guides directly in your inbox every month