How to make use of Google Posts on Google Business Profile

Since 2017, a new feature has been available on the Google Business Profile (GBP) listings of establishments – Google Posts. These are very effective for communicating news or events specific to your company.

What is a Google Post?

Google Post is an efficient tool for GBP page owners to talk about all the latest updates and events in their store/establishment. In principle, it is similar to a Facebook post on your newsfeed.

Google Posts allow you to offer discounts, announce sales, menu changes or even specific events such as exceptional closures or measures taken against the covid.

A post should be brief and to the point.

What should you put in a Google Post?

• One or more photos.
• A relevant title (up to 58 characters).
• Descriptive text (up to 1500 characters). 
• A button to incite action, such as “Find out more”, “Book online”, “Call” etc.
• The desired url for the button in question.

Please note: Posts have a limited display time which depends on the type of post.

How to do it?

• Login to Google Business Profile and then on the establishment
• Click on “Create a post” or click on “Posts” in the menu.
• This will take you to the “Create Post” screen. It offers options to add photos, text, events and a button to your post. Simply click on each field and enter the required information.
• Once you have created your post, click ‘Preview’. If you are happy with it, click on “Publish” on the top right corner of the screen.