Partoo launches Feedback Management, the perfect tool for measuring customer satisfaction
Feedback Management, the brand new tool in Partoo’s products, helps you get closer to consumer…
Table of contents
For the third consecutive year, Partoo unveils its study on the influence of online reviews on the purchasing behaviour of European consumers.
Conducted from the responses of a sample of more than 1017 participants aged 18 to 64, this study closely analyses the usage and consumption habits of European consumers in 2024.
The goal is to provide you with a multitude of information for a better understanding of your customers and the improvement of your web-to-store strategy. Discover how these trends have evolved since last year!
For this edition, we have also asked the participants about the role of messaging tools in the purchasing journey. Exclusive insights that we share with you in this study!
Among the essential criteria on which this study is based, we include:
In this exclusive report, we reveal how consumers really use online reviews, as well as the trends that have evolved from 2023.
Nowadays, consumers aspire to make informed choices. They rely on reviews to guide their decisions and are increasingly demanding. Neglecting them, or not integrating them adequately into your strategy, would be a strategic mistake that you should avoid at all costs.
Deepen your understanding of your potential customers while identifying the essential actions to strengthen your online reputation and meet the expectations of internet users.
Methodology
This study was conducted in 2024 in partnership with the specialised institute Episto on a sample of 1017 European respondents aged 18 to 64 years. It was also enriched with new questions compared to the previous edition. These additions are necessary to accurately reflect the evolution of consumer behaviour.
This study was conducted in 2024 in partnership with the specialised institute Episto on a sample of 1017 European respondents aged 18 to 64 years. It was also enriched with new questions compared to the previous edition. These additions are necessary to accurately reflect the evolution of consumer behaviour.
Here is an overview of the significant results from our consumer study:
Do you have questions or need assistance with managing your business’s e-reputation? Do not hesitate to contact us to benefit from the advice of our experts!
Whether it’s to understand the results of this study in relation to your activity or to develop effective online reputation management strategies, we are here to support you.
Want to easily develop your business through the Internet? It’s possible thanks to Partoo!
Download our 2024 barometer and discover which companies manage their online reputation the best, along with recommendations to enhance your business!
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