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News & Trends
DMA and Google: what impacts on local search results?
On January 17, 2024, Google announced it would make several changes to its search engine…
News & Trends
Google Maps is transforming the user experience with generative AI
Navigation and local search are at a turning point. AI is increasingly woven into the…
Partoo Updates
Product Retrospective: What’s New at Partoo in 2023?
The year 2023 marked an unprecedented transition in the world of local businesses and online…
SEO & Local SEO
Getting Started with Generative AI: 10 Terms you Absolutely Need to Know!
Artificial Intelligence (AI) is on track to become a daily tool for many businesses in…
Memo 2024: a message from the founder
For Partoo, this year has been one of the richest in terms of achievements and…
News & Trends
Generative AI: a revolution in customer relations
Artificial intelligence is set to revolutionise customer relations and experience – and more and more…
Automotive Sector: How to Improve Your Company’s E-Reputation
Online reputation is a challenge for all sectors, and the automotive industry is no exception….
Market Analysis: Predicting the Volatile Search Engine Ranking in 2024
Looking ahead to 2024, tracking the pulse of search is more critical than ever. Local…
Reputation
Review gating: what is it, and why should you avoid it?
The authenticity of customer reviews is fundamental to local SEO. Without it, trust breaks down…
Short Guides
The Ultimate Guide to Boosting Sales During Black Friday/ Peak Season
The holiday season (including Black Friday, Cyber Monday and Christmas) represents a golden opportunity to…
Leveraging Mobile to Build Your E‑Reputation, Local Presence, and SEO
Imagine a large retail chain with hundreds of locations across the country. Each store has…
Is Your Store Locator Hurting Your SEO?
In 2022, roughly 46% of Google searches had local intent — people looking for businesses…
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