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DMA Digital Markets Acts News & Trends
- 8 min

DMA and Google: what impacts on local search results?

On January 17, 2024, Google announced it would make several changes to its search engine…

IA in google maps News & Trends
- 2 min

Google Maps is transforming the user experience with generative AI

Navigation and local search are at a turning point. AI is increasingly woven into the…

Partoo Updates
- 7 min

Product Retrospective: What’s New at Partoo in 2023?

The year 2023 marked an unprecedented transition in the world of local businesses and online…

article glossaire sur l'ia générationnelle SEO & Local SEO
- 4 min

Getting Started with Generative AI: 10 Terms you Absolutely Need to Know!

Artificial Intelligence (AI) is on track to become a daily tool for many businesses in…

- 8 min

Memo 2024: a message from the founder

For Partoo, this year has been one of the richest in terms of achievements and…

News & Trends
- 9 min

Generative AI: a revolution in customer relations

Artificial intelligence is set to revolutionise customer relations and experience – and more and more…

- 3 min

Automotive Sector: How to Improve Your Company’s E-Reputation

Online reputation is a challenge for all sectors, and the automotive industry is no exception….

- 5 min

Market Analysis: Predicting the Volatile Search Engine Ranking in 2024

Looking ahead to 2024, tracking the pulse of search is more critical than ever. Local…

review gating on google Reputation
- 3 min

Review gating: what is it, and why should you avoid it?

The authenticity of customer reviews is fundamental to local SEO. Without it, trust breaks down…

Short Guides
- 3 min

The Ultimate Guide to Boosting Sales During Black Friday/ Peak Season

The holiday season (including Black Friday, Cyber Monday and Christmas) represents a golden opportunity to…

- 5 min

Leveraging Mobile to Build Your E‑Reputation, Local Presence, and SEO

Imagine a large retail chain with hundreds of locations across the country. Each store has…

- 8 min

Is Your Store Locator Hurting Your SEO?

In 2022, roughly 46% of Google searches had local intent — people looking for businesses…

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