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News & Trends
Generative AI: a revolution in customer relations
Artificial intelligence is set to revolutionise customer relations and experience – and more and more…
Automotive Sector: How to Improve Your Company’s E-Reputation
Online reputation is a challenge for all sectors, and the automotive industry is no exception….
Market Analysis: Predicting the Volatile Search Engine Ranking in 2024
Looking ahead to 2024, tracking the pulse of search is more critical than ever. Local…
Reputation
Review gating: what is it, and why should you avoid it?
The authenticity of customer reviews is fundamental to local SEO. Without it, trust breaks down…
Short Guides
The Ultimate Guide to Boosting Sales During Black Friday/ Peak Season
The holiday season (including Black Friday, Cyber Monday and Christmas) represents a golden opportunity to…
Leveraging Mobile to Build Your E‑Reputation, Local Presence, and SEO
Imagine a large retail chain with hundreds of locations across the country. Each store has…
Is Your Store Locator Hurting Your SEO?
In 2022, roughly 46% of Google searches had local intent — people looking for businesses…
Health
Health: E-Reputation & SEO Advice for the Pharmaceutical Industry
Over the last few years, pharmaceutical companies have come out of the pandemic focused on…
News & Trends
Google’s New Transparency Centers: A Step Towards Safer Online Platforms
The Digital Services Act (DSA) officially took effect on August 25th 2023, put in place…
Health
Patient Experience, a Strategic Challenge for the Health Sector
The Covid-19 pandemic has profoundly disrupted the expectations and behaviors of healthcare consumers. According to…
Health
Health: Customer Service Innovations That Are Revolutionizing Elder Care
According to demographic projections, the proportions of elderly populations are set to constantly increase across…
How to Track Campaign Clicks with UTMs in Google Analytics 4
Often, our clients ask us how to track clicks and traffic from their campaigns (Google…
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