How automotive companies are increasing bookings thanks to Reserve with Google

Are your potential customers looking for a local car dealer, garage, a car showroom or place to get their vehicle MOT’d? Well, they can now book an appointment directly via your Google listing, without needing to visit your website or pick up the phone!

Thanks to the one-click “Reserve with Google” option, motorists can book a time slot for a full service, oil or tyre change, or their MOT via a visible blue button on Google Search or Google Maps, increasing your conversion rate at the same time!

This CTA links directly to your website and allows your users to immediately see and book an appointment at your outlet.

Discover how to activateReserve with Google on all your auto business listings with Partoo, and turn each search into a date in your diary!

Integrate your own booking tool into your listings with “Reserve with Google”

If you already have an online appointment booking tool (a repair shop planner, MOT slots or any other in-house diary system), you can connect it to your Google Business Profile listing.

By integrating your own tool you can:

• increase bookings thanks to a visible “Book” button on your listing;
• stand out from the local pack competition by adding an “Appointment” call-to-action on your listings;
• keep control over the entire customer experience;
• retrieve and analyse your customer data to strengthen your customer-centric approach;
• accurately track your performance with Conversion Tracking, which shows how many clicks lead to an actual booking.

Did you know?

You can also add booking links for each service (full service, diagnostics, air conditioning, MOT, etc.), in the Services section of your Google listing.

Please note: you can add an external redirect link (Action Link) to your business listing. This sends users uses to the site in question, but it does mean your profile won’t have the “Book” button.

You can also add booking links for each service (full service, diagnostics, air conditioning, MOT, etc.), in the Services section of your Google listing.

Please note: you can add an external redirect link (Action Link) to your business listing. This sends users uses to the site in question, but it does mean your profile won’t have the “Book” button.

Why is the “Reserve with Google” feature so important for companies in the auto sector?

The automotive sector is largely dependent on customers making appointments: maintenance, repair, overhaul, MOT, tyre fitting, car servicing, etc. These are all services that require prior organisation and liaising with customers. And exactly where the “Reserve with Google” feature becomes a strategic marketing lever.

Because most users after auto-related services search via Google and Google Maps

The majority of motorists use Google to find a nearby garage, car showroom or repair service. By displaying a “Book” button on their listing, companies can turn a simple local search into an immediate booking. Fewer clicks + fewer users abandoning their search = more conversions!

Because nowadays, customers expect a fast, glitch-free online experience

Users often need a vehicle service due to an emergency (breakdown, engine warning light, MOT date fast approaching).
The “Reserve with Google” feature makes this a hassle-free experience: no need to scour a website, search for a phone number, or wait for a booking to be confirmed. Customers can book an appointment in a matter of seconds, saving themselves loads of time… and giving your business that competitive edge!

It’s also perfect for multi-site set-ups

Automotive networks (manufacturers, distributors, dealerships, garages) often have numerous establishments.
With Partoo, Reserve with Google can be deployed quickly, across all listings, while centralising data and tracking conversions, which makes managing a network a lot easier.

How to enable “Reserve with Google” with Partoo

Connecting your outlet’s booking tool to your Google listings has numerous advantages: you’ll make your customers’ lives easier and fill up your diary.

However, this integration requires some tech tweaks so that your online booking form appears in your listings. This is precisely where Partoo comes to the rescue. Our teams will help you connect your booking system to your Google listings, so your customers can book their vehicles in for a full service, diagnostics or an MOT in a single click via Google Search or Google Maps.

Are you eligible?

Google-wise it’s good news: this feature is available to the automotive sector!

To activate it, every outlet/establishment must have its own reservation page, so users can make a booking with the right garage, dealership, etc.

Google also requires a logo that respects its technical criteria (format, size, and colours) and will need you to complete an activation form, which is currently only in English but valid for all your establishments where they are based.

On the Partoo side, you’ll need to use our Presence Management tool to access the Reserve with Google feature and synchronise your Google Business Profile listings in our app. Once done, you just need to sign up to Reserve with Google (paid) so our teams can help you connect your booking engine to Google and activate the “Book” button on your listings.

Partoo makes integration a cinch

Once these steps have been validated, your “Book” button will appear on your Google listings and in the local pack, your appointments will be connected to your own booking engine (without having to fork out for a third-party service), and your services (car servicing, diagnostics, oil or tyre change, MOT, etc.) can be updated automatically via API.

Once these steps have been validated, your “Book” button will appear on your Google listings and in the local pack, your appointments will be connected to your own booking engine (without having to fork out for a third-party service), and your services (car servicing, diagnostics, oil or tyre change, MOT, etc.) can be updated automatically via API.

Track your performance with Conversion Tracking

Conversion Tracking allows you to measure the number of clicks that lead to an actual booking.

When a user clicks on your Google Business Profile listing’s booking button, Google adds a specific identifier called “rwg_token” (understand “Reserve with Google_token”) to the redirect URL. This ID confirms that the visit is from Google.

You must then link this session to a validated booking on your site.

Once the booking is confirmed, the information is noted and sent as a “conversion” to Google.

You may also want to access conversion numbers and statistics yourself. In that case, you can simply add UTM parameters to your redirect URL in Partoo’s interface to track the stats.

Thanks to Partoo, activation is quick and easy. We’ll help you validate your eligibility, connect your booking engine to Google, and enable performance tracking.

Partoo is here to help

Want to learn more? Partoo supports you in implementing Conversion Tracking for your “Reserve with Google” button.

Contact us