Opticians, labs, hospitals… How to increase appointments at your healthcare facilities with Reserve with Google?

Easy access to healthcare matters most—patients want fast, simple ways to book. Delays mean lost business and less accessible care.

The “Reserve with Google” feature is integrated into your Google Business Profile listing so users can book an appointment for a consultation, blood test, etc., in just a few clicks via Google Search or Maps. The great news is a few months ago, all healthcare facilities became eligible for this feature: clinics, hospitals, dentists, veterinarians, doctors, opticians, pharmacies, etc. Here’s how it works!

What’s the point of using “Reserve with Google” feature for healthcare facilities?

Accessible via Google Search and Google Maps, the Reserve with Google feature makes booking an appointment on Google a cinch, so current or future patients benefit from a hassle-free system. It capitalises on the fact that most patients search for local medical services and Google is their usual browser.

The Reserve with Google feature lets patients book an appointment directly via the healthcare facility’s Google Business Profile, thanks to a blue “Book online” that appears when searching on Google Maps and in a Google local pack. By clicking the button, the user is redirected to the healthcare facility’s booking page where they can make an appointment in a matter of seconds.

Did you know?

If you are a healthcare institution with various services, you can also have booking links for each specialist service or procedure (GP, cardiologist, COVID screening, blood test, etc.), visible in the Services section of your Google Business Profile.

If you are a healthcare institution with various services, you can also have booking links for each specialist service or procedure (GP, cardiologist, COVID screening, blood test, etc.), visible in the Services section of your Google Business Profile.

Why is the Reserve with Google feature a strategic lever for healthcare companies?

Apart from having full control of your bookings and not needing to fork out for third-party services, this feature has loads of other advantages. For example, it saves time, allows you to manage your online presence, and improves the healthcare provider-patient relationship. Here’s why healthcare institutions should seriously consider the Reserve with Google feature!

People search for local healthcare facilities

Most patients use Google and Google Maps to find a nearby doctor, specialist or lab. By displaying a “Book” button on your listing, a simple local search (such as “GP in Bath”) becomes an immediate appointment.

Fewer calls = more time to focus on your patients

Booking appointments online via Google means you don’t have to field so many phone calls. Your teams save time and it reduces data input errors, leaving you to focus on your patients and the quality of the service you offer. This really eases the load, especially for establishments swamped with incoming calls.

“Reserve with Google” is perfect for multi-site set-ups.

If you manage a large network of healthcare facilities, you’ll be pleased to know Reserve with Google can be deployed quickly and on a large scale across all your listings, while centralising performance data. It’s the perfect tool to drive patient acquisition at scale!

How to enable “Reserve with Google” with Partoo

Enabling the Reserve with Google feature on your healthcare facility listings makes life much easier for patients while streamlining your in-house diary management.

However, this integration requires some tech tweaks so that the “Book” button appears in your listings. This is precisely where Partoo can help you connect your booking system to your Google listings, so patients can make a healthcare appointment in a single click.

Partoo makes Reserve with Google for healthcare facilities a breeze

Good news for the healthcare industry: GPs’ surgeries, labs, and clinics can now benefit from the Reserve with Google feature.

To leverage this feature, each facility must have its own booking page, so that patients can book directly with the right practitioner or service.

Google also has other conditions: a logo that respects its technical criteria (format, size, and colours) and you must complete an activation form (available in English).

On the Partoo side, you need to sign up for our Presence Management tool to activate Reserve with Google and synchronise all your Google Business Profile listings in our app. Once you have subscribed to and paid the Reserve with Google fee, our teams will connect your booking engine to Google and display the blue “Book” button on all your listings, so patients can quickly and easily book an appointment.

Track your performance with Conversion Tracking

A major plus with this integration is that it helps you accurately measure your local business strategy’s ROI. Conversion Tracking lets you know if a click leads to an actual appointment.

In practical terms, this means you can:

• Qualify the source: See exactly how many bookings are made via the “Book” button.
• Evaluate the local impact: Have a clear idea of your online Google presence and how it affects the number of appointments made.

Things to bear in mind about the “Reserve with Google” feature

To sum up, this integration means:

Partoo is here to help

Want to learn more? Partoo supports you in implementing Conversion Tracking for your “Reserve with Google” button.

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